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Unit 10: Market Research- P3, M2
P3 plan market research for a selected product/service using appropriate methods of data collection 
M2 explain the reasons for choosing the particular method of data collection for a selected product/service
- Essay
- • 10 pages •
P3 plan market research for a selected product/service using appropriate methods of data collection 
M2 explain the reasons for choosing the particular method of data collection for a selected product/service
Unit 10: Market Research- P5, M3
P5 interpret findings from the research presenting them clearly in an appropriate format. 
M3 analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented.
- Essay
- • 10 pages •
P5 interpret findings from the research presenting them clearly in an appropriate format. 
M3 analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented.
Unit 4: Business Communcation - M1
M1: analyse different types of business information and their sources
- Essay
- • 3 pages •
M1: analyse different types of business information and their sources
Unit 4: Business Communication- P1
P1: explain different types of business information, their sources and purposes
- Essay
- • 2 pages •
P1: explain different types of business information, their sources and purposes
Unit 4: Business Communication- P4
P4: evaluate the external corporate communications of an existing product or service
- Essay
- • 4 pages •
P4: evaluate the external corporate communications of an existing product or service
Unit 4: Business Communication- P5
P5: explain the legal and ethical issues in relation to the use of business information
- Essay
- • 3 pages •
P5: explain the legal and ethical issues in relation to the use of business information
Unit 4: Business Communication- P6, M2
P6: explain the operational issues in relation to the use of business information 
M2: analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples.
- Essay
- • 4 pages •
P6: explain the operational issues in relation to the use of business information 
M2: analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples.
Unit 4: Business Communication- P7
P7: outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.
- Essay
- • 3 pages •
P7: outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.
Unit 3: Introduction to Marketing- P2
P2: describe the limitations and constraints of marketing
- Essay
- • 22 pages •
P2: describe the limitations and constraints of marketing
Unit 3: Introduction to Marketing- D2
D2: make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans
- Essay
- • 3 pages •
D2: make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans