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Summary Marketing Mix Management - Marketing Mix Effectiveness (Y05129)

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Summary of the part 'Marketing Mix Effectiveness' in the course Marketing Mix Management (Prof Kathleen Cleeren). This course has code Y05129 and is taught in the Master in Commercial Sciences (Handelswetenschappen, KU Leuven Carolus Antwerp) as a compulsory or elective course. All lectures and papers on Toledo are summarized. Possible exam questions are in red and at the end of the document. This summary is in English.

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  •  Package deal
  • Summary
  •  • 46 pages • 
  • by StudentAtAntwerp • 
  • uploaded  2023
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Marketing Mix Management - Full Course (Y05129)

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This bundle has both parts of the course Marketing Mix Management (Y05129). First part is Marketing Mix Effectiveness (Prof Kathleen Cleeren) and the second part is Consumer Behavior towards the marketing mix (Prof Tine De Bock). In both documents all the courses and papers on Toledo are summarized. Study: KU Leuven Handelswetenschappen

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  • Package deal
  •  • 2 items • 
  • by StudentAtAntwerp • 
  • uploaded  2023
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Summary of Marketing Mix Management - Consumer Behavior (Y05129)

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Summary of the part 'Consumer behavior towards the marketing mix' in the course Marketing Mix Management (Prof Tine De Bock). This course has code Y05129 and is taught in the Master in Commercial Sciences (Master handelswetenschappen, KU Leuven Carolus Antwerp) as a compulsory or elective course. The lectures, videos on Toledo and papers on Toledo are summarized. Possible exam questions are in red and at the end of the document. This summary is in English.

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  •  Package deal
  • Summary
  •  • 61 pages • 
  • by StudentAtAntwerp • 
  • uploaded  2023
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Summary Multimodal Freight Transport and Port Management (Y00678)

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Summary of the course Multimodal Freight Transport and Port Management (Y00678), given by Prof. Chris Coeck. This is a course from Master Handelswetenschappen and the Master in Business Administration at KU Leuven campus Carolus Antwerpen. This course can be taken in any master educations of these programs. The summary is written in English. There is no textbook for this course so the summary consists of all the slides in class, supplemented by extensive notes from the lectures and possible exam...

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  • Summary
  •  • 132 pages • 
  • by StudentAtAntwerp • 
  • uploaded  2023
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Samenvatting Internationale economie (Y00938)

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Dit is een samenvatting van het vak Internationale economie, gegeven door prof. Trudo Dejonghe. Dit is een vak uit het derde bachelorjaar van handelswetenschappen aan KU Leuven campus carolus Antwerpen. De slides, het handboek en uitgebreide notities uit de les zijn toegevoegd. Gelinkt aan het boek Internationale economie met ISBN 9789 0441 3243 4.

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  • Summary
  •  • 121 pages • 
  • by StudentAtAntwerp • 
  • uploaded  2021
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