__mike
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Marketing Channel Management - short and easy
All points in the summary are written to the core of the material. Easy to deal with and faster to learn than all of the 40+ paged summaries.
- Summary
- • 14 pages •
All points in the summary are written to the core of the material. Easy to deal with and faster to learn than all of the 40+ paged summaries.
Short and easy summary of the Brand Management theory
All points in the summary are written to the core of the material. Easy to deal with and faster to learn than all of the 70+ summaries.
- Summary
- • 17 pages •
All points in the summary are written to the core of the material. Easy to deal with and faster to learn than all of the 70+ summaries.
Concept Code - how to create meaningful concepts - Gaby Crucq, Sanne Knitel
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes ...
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- Summary
- • 22 pages •
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes ...
Short and easy summary of the Brand Management theory
Short and easy summary of the Brand Management theory
Concept Code - how to create meaningful concepts - Gaby Crucq, Sanne Knitel
Concept Code - how to create meaningful concepts - Gaby Crucq, Sanne Knitel
Concept Code - how to create meaningful concepts - Gaby Crucq, Sanne Knitel