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Overview of statistics used in Marketing Research Methods
This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
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- Summary
- • 4 pages •
This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
Marketing Research Methods - Lectures Summary
This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
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- Summary
- • 43 pages •
This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
Marketing Research Methods - Lectures Summary
Marketing Research Methods - Lectures Summary