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CB & CMR notes for exam
With this document you have all the material to pass all the courses in the first block of the MARKETING MANAGEMENT master.
Included are: consumer behavior notes, consumer behavior practice exam questions, consumer marketing research notes.
 for you to print and take to the open book exam!
- Package deal
- • 3 items •
- Consumer Behaviour (BM01MM) all class notes • Class notes
- Exam QUESTIONS BM01MM • Exam (elaborations)
- all notes for consumer marketing research • Summary
With this document you have all the material to pass all the courses in the first block of the MARKETING MANAGEMENT master.
Included are: consumer behavior notes, consumer behavior practice exam questions, consumer marketing research notes.
 for you to print and take to the open book exam!
all notes for consumer marketing research
Consumer Marketing Research notes for October 2023. 
All topics covered in the 6 lectures. With practical examples at the bottom of the document with result section and analysis.
- Package deal
- Summary
- • 14 pages •
Consumer Marketing Research notes for October 2023. 
All topics covered in the 6 lectures. With practical examples at the bottom of the document with result section and analysis.
Summary - 324068-B-6. management accounting midterm notes
management accounting midterm notes (324068-B-6) 
 
notes for lectures: 1 - 5
- Summary
- • 10 pages •
management accounting midterm notes (324068-B-6) 
 
notes for lectures: 1 - 5
NOTES AND SUMMARY FOR : MORALITY OF COMMERCIAL LIFE
NOTES AND SUMMARY FOR : MORALITY OF COMMERCIAL LIFE 
 
Including: Fairness in the workplace, Ethics of markets, Care and the future of work, Markets are terrible, Corporate Social Reponsibility, Global Management, Incentives vs Awards, Markets and meritocracy, Sustainability, Ethical Theories
- Class notes
- • 11 pages •
NOTES AND SUMMARY FOR : MORALITY OF COMMERCIAL LIFE 
 
Including: Fairness in the workplace, Ethics of markets, Care and the future of work, Markets are terrible, Corporate Social Reponsibility, Global Management, Incentives vs Awards, Markets and meritocracy, Sustainability, Ethical Theories
Exam QUESTIONS BM01MM
Here are sample exam questions (with points) for the consumer behavior course.
- Package deal
- Exam (elaborations)
- • 1 pages •
Here are sample exam questions (with points) for the consumer behavior course.
Consumer Behaviour (BM01MM) all class notes
This document is for the course:Consumer Behaviour (BM01MM). 
Included are all class notes from lectures 1-9. At the end there are also summaries highlighting the most crucial parts of each lecture. 
(September 2023)
- Package deal
- Class notes
- • 35 pages •
This document is for the course:Consumer Behaviour (BM01MM). 
Included are all class notes from lectures 1-9. At the end there are also summaries highlighting the most crucial parts of each lecture. 
(September 2023)
Summary INFO MGT for IBA “E-Commerce" customised version
Summary of information MGT for IBA “E-Commerce" customised version of the book Kenneth Laudon and Carol Trevor. Chapter 1-6 lecture and book notes.
- Book
- Summary
- • 36 pages •
Summary of information MGT for IBA “E-Commerce" customised version of the book Kenneth Laudon and Carol Trevor. Chapter 1-6 lecture and book notes.
Entrepreneurship T&P Summary (book and lecture notes)
Summary for Entrepreneurship Theory & Practice 
Summary of relevant chapters of the book 
"Barringer, B.R. & R.D. Ireland, (2019), Entrepreneurship: successfully launching new ventures, Sixth (6th) global edition" and lecture notes for the final exam in 2021. 
 
Entrepeneurship Theory & Practice (-B-6)
- Book
- Summary
- • 40 pages •
Summary for Entrepreneurship Theory & Practice 
Summary of relevant chapters of the book 
"Barringer, B.R. & R.D. Ireland, (2019), Entrepreneurship: successfully launching new ventures, Sixth (6th) global edition" and lecture notes for the final exam in 2021. 
 
Entrepeneurship Theory & Practice (-B-6)