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While filling out a survey, a respondent comes across a statement that reads "This survey is almost complete. There are only a few questions left." This statement is an example of a(n) - ANS: transition phrase. On a survey, a student comes across a question that asks "To what extent did you find marketing and accounting courses useful?" This question is (most closely) an example of a(n) - ANS: double-barreled question. ________ are open-ended questions that enable respondents t...

Common mistakes people make while wording the questions/statements in questionnaires - ANS: Double barreled questions Ambiguous questions Difficult to answer questions Difficult to understand questions Why do we sample? - ANS: Studying the entire population (census) might not be feasible • Time constraints • Money constraints How can sample be useful? - ANS: Sample represents information about the target population This information can allow us to make judgements about t...

Measuring service quality perceptions by gathering online consumer reviews on is - ANS: B) Secondary Data Modern Office Designs, Inc (MOD), manufactures a broad line of office equipment and supplies. Through its sales force, it sells its products to a variety of organizations. Despite heavy growth in industry sales, MOD's profits have declined during the past two years, much to the concern of MOD executives. What is the appropriate research type? - ANS: Exploratory Research Reason:...

Describe the Cornea - ANS: -transparent region of modified sclera in front of eye -refracts light more than lens does -Light passing through center of the cornea is not bent Describe the macula - ANS: -patch of hair cells and supporting cells in the saccule and utricle -Macula sacculi: lies vertically on wall of saccule -Macula utriculi: lies horizontally on floor of utricle Describe the Lens - ANS: -Changes shape to help focus light -Supported by ciliary body -Rounded with no tensi...

Knee-jerk (patellar) reflex - ANS: -Tapping the patellar with a hammer abruptly stretches the quadriceps femoris muscle of the thigh -stimulates numerous muscle spindles in the quadriceps -sends an intense volley of signals to the spinal cord Describe in detail two language areas in the brain - ANS: Wernicke's area: -responsible for understanding speech -allows you to recognize words and translate those words into thoughts -Damage to this area allows you to be able to speak but inst...

Describe skeletal muscle - ANS: -Striated -Voluntary muscle -Is 40% to 50% of body weight ("red meat" attached to bones) -long, slender, multinucleated cells that are organized in parallel to one another Describe smooth muscle - ANS: -Nonstriated, involuntary, visceral muscle -Found in walls of hollow visceral structures such as digestive tract, blood vessels, and ureters -Contractions not under voluntary control; movement caused by contraction is involuntary Describe cardiac mu...

Part of the skin that makes the strength and flexibility of the dermis? - ANS: Reticular Layer Gland that secretes oil - ANS: Sebacious gland Glands that produce cerumen - ANS: Ceruminous gland Glands that secrete sweat - ANS: Exocrine glands What cell type forms the strata of the epidermis? - ANS: Keratinocytes Abundant cell type in epidermis? - ANS: Keratinocytes What part of the skin is composed of keratinized stratified epithelium? - ANS: Epidermis Which layer of skin fo...

Identify which bones form by intramembranous ossification - ANS: -flat bones of the skull -most of the facial bones -mandible (lower jawbone) -medial part of the clavicle (collar bone) Describe the process of endochondral ossification - ANS: -Bones develop from cartilage models -Center of ossification first appears in diaphysis -Centers of ossification then develop in epiphyses Describe calcification of bones and identify when it occurs - ANS: -process in which calcium builds up in ...

areolar connective tissue - ANS: Glue that holds organs together Adipose(fat) connective tissue - ANS: Lipid storage in primary function fibrous connective tissue - ANS: Bundles of strong collagen fibers; e.g. tendons bone connective tissue - ANS: Matrix is calcified; function is support and protection cartilage connective tissue - ANS: Matrix is consistency of gristle-like gel; chondrocyte is cell type blood connective tissue - ANS: Matrix is fluid; functions are transportation a...

First and longest phase of mitosis, during which the chromosomes become visible and the centrioles separate and take up positions on the opposite sides of the nucleus - ANS: Prophase Second phase of mitosis, during which the chromosomes line up across the center of the cell - ANS: Metaphase The third phase of mitosis, during which the chromosome pairs separate and move toward opposite poles - ANS: Anaphase The final phase of cell division, between anaphase and interphase, in which the c...