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In-depth Articles Summary of Strategy and Organisation (6012S0017Y)
Week 1 - Competitive Strategy Article 1 - How competitive forces shape strategy – Michael E. Porter (1979) Article 2 - Firm Resources and Sustained Competitive Advantage – Jay Barney (1991) Article 3 - The Firm Matters, Not the Industry – Charles Baden-Fuller and John Stopford (1992) Article 4 - Thinking About Strategy – J.W. Stoelhorst (2008) Week 2 - Corporate Strategy Article 1 - Strategy and the “Business Portfolio” – Barry Hedley (1977) Article 2 - From competitiv...
- Summary
- • 76 pages •
Week 1 - Competitive Strategy Article 1 - How competitive forces shape strategy – Michael E. Porter (1979) Article 2 - Firm Resources and Sustained Competitive Advantage – Jay Barney (1991) Article 3 - The Firm Matters, Not the Industry – Charles Baden-Fuller and John Stopford (1992) Article 4 - Thinking About Strategy – J.W. Stoelhorst (2008) Week 2 - Corporate Strategy Article 1 - Strategy and the “Business Portfolio” – Barry Hedley (1977) Article 2 - From competitiv...
In-depth articles Summary Leadership & Management (6012S0051Y)
All articles from the Leadership & Management course (6012S0051Y) from the BA pre-master program. Week 1 – Leadership Article 1: Leadership: Past, Present, and Future, Day & Antonakis (2012) Article 2: The Forgotten Ones? The Validity of Consideration and Initiating Structure in Leadership Research, Judge, Piccolo, and Ilies (2004) Article 3: Meaning-based leadership, Daan van Knippenberg (2020) Article 4: The Role of the Situation in Leadership, Vroom & Jago (2007) Week 2 - Motiva...
- Summary
- • 78 pages •
All articles from the Leadership & Management course (6012S0051Y) from the BA pre-master program. Week 1 – Leadership Article 1: Leadership: Past, Present, and Future, Day & Antonakis (2012) Article 2: The Forgotten Ones? The Validity of Consideration and Initiating Structure in Leadership Research, Judge, Piccolo, and Ilies (2004) Article 3: Meaning-based leadership, Daan van Knippenberg (2020) Article 4: The Role of the Situation in Leadership, Vroom & Jago (2007) Week 2 - Motiva...
In-depth summary of Academic Project book (Research Methods, Trochim)
In-depth summary of Trochim, W.M., Donnelly, J.P., & Arora, K. (2016). Research Methods: The essential knowledge base. Boston, MA: Cengage Learning, 2nd edition, ISBN 4774. All chapters covered in the exam: 1-12.
- Book
- Summary
- • 72 pages •
In-depth summary of Trochim, W.M., Donnelly, J.P., & Arora, K. (2016). Research Methods: The essential knowledge base. Boston, MA: Cengage Learning, 2nd edition, ISBN 4774. All chapters covered in the exam: 1-12.
In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...
- Summary
- • 60 pages •
Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...
In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)
Includes a summary of the following articles: Topic 1 - Introduction to digital marketing & SEO 1.1 Digital Marketing Trends Report 2020 – Sparxoo Topic 2 - Search engine advertising & Web analytics 2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) To...
- Summary
- • 42 pages •
Includes a summary of the following articles: Topic 1 - Introduction to digital marketing & SEO 1.1 Digital Marketing Trends Report 2020 – Sparxoo Topic 2 - Search engine advertising & Web analytics 2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) To...
In-depth Summary of all Theories of Marketing Articles (6314M0185Y)
Content: Summary of all mandatory articles in the Theories of Marketing course. Topic 1: Marketing origins Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 Current developments in marketing thinking Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...
- Summary
- • 102 pages •
Content: Summary of all mandatory articles in the Theories of Marketing course. Topic 1: Marketing origins Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 Current developments in marketing thinking Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...
In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
In-depth Articles Summary of Strategy and Organisation (6012S0017Y)
In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)