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Johnmurimi

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Central Planning in 1949-1978

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Central planning with public ownership has failed in China as it has done elsewhere This is because: Marx’s solution to capitalism is flawed Mao’s paranoia of insecurity overrides the interests of the common people The right choice to make China great again is to turn towards an open market economy (capitalism)

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  • Class notes
  •  • 13 pages • 
  • by johnmurimi • 
  • uploaded  2022
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Chinese Economy Midterm Exam

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You need to answer all three questions, which carry equal weight. This is an open-book exam. For each question, you should provide a concise summary of the corresponding lecture, demonstrating your understanding of the content. You may incorporate your own opinions in your answers.

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  • Exam (elaborations)
  •  • 1 pages • 
  • by johnmurimi • 
  • uploaded  2022
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China urban and rural divide.

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The rural-urban divide is an entrenched gap in productivity, income and living standards It is further aggravated by the village ownership of rural land It is frozen by the hukou system, in effect, one country with two two social insurance systems and two classes of people It is a fundamental source of poverty and social injustice It constrains household consumption and leads to a ridiculously high national saving rate And it is also the root of cheap labor and the Chinese advantage

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  • Class notes
  •  • 18 pages • 
  • by johnmurimi • 
  • uploaded  2022
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Marketing Management,

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The package deal consists of four key lecture notes from a renowned university that will be helpful for both the student and the tutor. The lecture notes contain essential information concerning marketing and today's trend from various global regions.

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  • Package deal
  •  • 4 items • 
  • by johnmurimi • 
  • uploaded  2022
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The Product Concept

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What is a Product? • The Goods-Services Continuum • Product Hierarchy and Product Mix • Product Categories & Characteristics •Marketing Instrument Focus: Product Packaging • Services Categories & Characteristics •Marketing Instrument Focus: The Servicescape

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  •  Package deal
  • Class notes
  •  • 81 pages • 
  • by johnmurimi • 
  • uploaded  2022
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Segmentation, Targeting and Positioning Lecture Notes

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What is Segmentation? •What are some Segmentation Methods? • Seeking New Segments •What is Targeting? •What is Positioning? • Business Case: Nike and Market Positioning

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  •  Package deal
  • Class notes
  •  • 63 pages • 
  • by johnmurimi • 
  • uploaded  2022
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The Marketing Environment

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Megatrends and Environmental Analysis •What are some Megatrends? •Megatrends and Marketing • Organisations Responding to Megatrend Opportunities • Business Case: 3M Healthcare Business.

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  •  Package deal
  • Class notes
  •  • 55 pages • 
  • by johnmurimi • 
  • uploaded  2022
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Introduction to Marketing

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Through marketing, advertising, retailing, and sales instruments. • Informed through the development of marketing insights. • Keywords: integration, synergy, alignment, all-of-organization.

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  •  Package deal
  • Class notes
  •  • 43 pages • 
  • by johnmurimi • 
  • uploaded  2022
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