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BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
- Book
- Summary
- • 4 pages •
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
- Book
- Summary
- • 6 pages •
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition
- Book
- Summary
- • 6 pages •
Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition
Summary Canadian Business Law, Chapter 5, ISBN: 9781772552812 BUSI2601
Summary Canadian Business Law, ISBN: 2812 BUSI2601 Summary of Chapter 5
- Book
- Summary
- • 5 pages •
Summary Canadian Business Law, ISBN: 2812 BUSI2601 Summary of Chapter 5
Summary Canadian Business Law, Chapter 7, ISBN: 9781772552812 BUSI2601
Summary Canadian Business Law, ISBN: 2812 BUSI2601 Summary of Chapter 7
- Book
- Summary
- • 16 pages •
Summary Canadian Business Law, ISBN: 2812 BUSI2601 Summary of Chapter 7
Summary Canadian Business Law, Chapter 8, ISBN: 9781772552812 BUSI2601
Summary Canadian Business Law, ISBN: 2812 BUSI2601 Summary of Chapter 8
- Book
- Summary
- • 7 pages •
Summary Canadian Business Law, ISBN: 2812 BUSI2601 Summary of Chapter 8
Summary Canadian Business Law, chapter 10, ISBN: 9781772552812 BUSI2601
Summary Canadian Business Law, ISBN: 2812 BUSI2601 Summary of Chapter 10
- Book
- Summary
- • 7 pages •
Summary Canadian Business Law, ISBN: 2812 BUSI2601 Summary of Chapter 10
Summary Canadian Business Law - Chapter 5, ISBN: 9781772552812 BUSI2601 (BUSI2601)
This document provides a full chapter summary of chapter 5 in the Canadian Business Law textbook, tailored for BUSI2601 business minor course at Carleton University. The chapter covers: 1. Intention to create a legal relationship 2. Offer & Acceptance of a contract, its lapse, revocation and counteroffer 3. Understanding terms of consideration and exceptions 4. Understanding the consequences to Contract breaching 5. The liability of directors, officers & employees for a breach of contr...
- Book
- Summary
- • 6 pages •
This document provides a full chapter summary of chapter 5 in the Canadian Business Law textbook, tailored for BUSI2601 business minor course at Carleton University. The chapter covers: 1. Intention to create a legal relationship 2. Offer & Acceptance of a contract, its lapse, revocation and counteroffer 3. Understanding terms of consideration and exceptions 4. Understanding the consequences to Contract breaching 5. The liability of directors, officers & employees for a breach of contr...
Summary Canadian Business Law- Chapter 7, ISBN: 9781772552812 BUSI2601 (BUSI2601)
This document provides a full chapter summary of chapter 7 in the Canadian Business Law textbook, tailored for BUSI2601 business minor course at Carleton University. The chapter covers: 1. Importance of choosing a business form 2. Understanding sole proprietorships, their legal characteristics, advantages and disadvantages 3. Understanding the 3 types of partnerships: General, Limited, Limited Liability Partnerships 4. Looks at what is covered uner a partnership agreement 5. Defining...
- Book
- Summary
- • 16 pages •
This document provides a full chapter summary of chapter 7 in the Canadian Business Law textbook, tailored for BUSI2601 business minor course at Carleton University. The chapter covers: 1. Importance of choosing a business form 2. Understanding sole proprietorships, their legal characteristics, advantages and disadvantages 3. Understanding the 3 types of partnerships: General, Limited, Limited Liability Partnerships 4. Looks at what is covered uner a partnership agreement 5. Defining...
Chapter 4 - Summary Canadian Business Law, ISBN: 9781772552812 BUSI2601 (BUSI2601)
This document provides a full chapter summary of chapter 4 in the Canadian Business Law textbook, tailored for BUSI2601 business minor course at Carleton University. The chapter covers: - Contracts - Types of Business Contracts and their Importance - Rules of Construction - Standard form contracts and benefits - Missing & Implied terms - Privity of Contract - Contact components (Product/Service Description, Quantity, Quality, Pricing, Payment, Deadline, Liquidated Damages, Automat...
- Book
- Summary
- • 8 pages •
This document provides a full chapter summary of chapter 4 in the Canadian Business Law textbook, tailored for BUSI2601 business minor course at Carleton University. The chapter covers: - Contracts - Types of Business Contracts and their Importance - Rules of Construction - Standard form contracts and benefits - Missing & Implied terms - Privity of Contract - Contact components (Product/Service Description, Quantity, Quality, Pricing, Payment, Deadline, Liquidated Damages, Automat...