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Mirtheoosterhof

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5 items

Scriptie: The influence of content marketing on customer engagement

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This research is aimed at Theater Buitensoos, which is an event and congress location situated in Zwolle. With the help of this research, it is expected to create more clarity on how to engage the customers of Theater Buitensoos through content marketing. Information has been gathered via books, journals, research papers and the performed questionnaire. A quantitative research method has been used. The questionnaire has been distributed via social media and e-mail. A total of 268 respondents was...

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  • Thesis
  •  • 41 pages • 
  • by mirtheoosterhof • 
  • uploaded  20-04-2021
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Eleborating on the best strategic option for Sun international

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This report starts with an internal analysis, followed by an external analysis of Sun International. The data of the internal and external analysis is turned into a TOWS matrix. Using this matrix, strategic options are discovered and elaborated. With the help of the SAFe method, the best strategic option for Sun international is chosen. This strategic option is further elaborated in the last chapter of this report.

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  • Case
  •  • 40 pages • 
  • by mirtheoosterhof • 
  • uploaded  14-04-2021
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What motivates employees in the hospitality industry?

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The present paper aims to investigate what employees in the hospitality industry motivates, with the main objective of finding out whether employees are more intrinsically or extrinsically motivated. The paper starts with an introduction to the problem and an explanation of the relevance of the conducted research. For this research, a quantitative research method has been used. Information was gathered by books, journals, previous research, and a questionnaire. A questionnaire has been implement...

i x
  • Thesis
  •  • 43 pages • 
  • by mirtheoosterhof • 
  • uploaded  14-04-2021
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