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Marketing Management Process - Summary notes

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Marketing Management Process 1. The marketing management process 2. The strategic management process 3. Setting goals and objective 4. Designing the business portfolio 5. Diversification growth strategies 6. Functional strategies 7. Opportunities in the environment 8. Managing marketing strategies 9. Implementing marketing plans 10. Analysing marketing efforts 11. Control of marketing efforts

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  •  • 18 pages • 
  • by reigntutorstc90 • 
  • uploaded  16-01-2023
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Marketing and the Organisation - Summary notes

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Content 1. Marketing and the organisation 2. Strategic implications of marketing orientation 3. The evolution of a marketing organisation 4. Product marketing structure 5. Sales or customer-based marketing structure 6. Marketing orientation 7. Social responsibility and human orientation 8. Product–customer structure 9. Comparison of marketing structures 10. Co-ordination of marketing with other management functions 11. Marketing and finance 12. Relationships with other departmen...

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  •  • 18 pages • 
  • by reigntutorstc90 • 
  • uploaded  16-01-2023
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Marketing Concept - Questions & Answers

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Marketing Concept 1. What is the marketing concept? What three key areas does the marketing concept involve? 2. A marketing-orientated firm may choose not to deliver the benefits sought by customers, because these benefits are not in the best interests of the individual or society. List three current situations where a company may need to show social responsibility. 3. Describe the difference between production orientation and product orientation in a company. 4. What is ...

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  • by reigntutorstc90 • 
  • uploaded  16-01-2023
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Introduction of Marketing Management

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Introduction of Marketing Management 1. Definition of marketing management 2. Micro vs. macro marketing 3. The government's role in the economy 4. The relationship between nations' marketing systems 5. Core marketing concepts 6. The nature of marketing 7. The marketing mix 8. The relationship between marketing and production

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  •  • 14 pages • 
  • by reigntutorstc90 • 
  • uploaded  16-01-2023
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