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Social Media Channels Changes in channels Multi-channel marketing The functions of channels of distribution The importance of direct selling: the sales force and direct marketing

Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales force promotions (contests for sales representatives).

Web 1.0. 2.0, 3.0 Product Life Cycle, Facebook has been banned in some part of the world so as YouTube under the Hate Speech restrictions, therefore the data is not secure in that platform. According to Marketing Management, Web 2.0 portal is at its Mature Stage. Another advancement in technology is Web 3.0. Nowadays People are giving refence of Neal Stephenson’s novel Snow Crush where he used the word METAVERSE. Yet I would like you to take all of you back to SUPERMAN Series when Clark K...

Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle (Chai, Ehrnes & Kiwak; 2020). Goals of CRM: - The basic needs of CRM are • To provide customer service relationships • To assist and increase in customer retention & loyalty • To increase the company’s sales growth. • To evaluate the customer’s profitability Benefits of ...

Healthy Food is a Key of Healthy Society, by labeling the slogan just to enter in the market and compete with the variety of other sandwich maker companies without disturbing their formation but start with uniqueness of our product as a sheer brand. Comparatively, Burger King (An Example) who are kingpin of that business, sharing their mission statement as: ¨Burger King's Mission Statement. Burger King's mission statement is to “offer reasonably priced quality food, served quickly, in...

Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search and look for information about a certain need/problem. As we can divide Societal Classifications according to one's economic stability i.e. Upper-Upper Class, Lower-Upper Class, Upper-Middle Class, Mid...

Brand: A brand is a name, term, design, symbol, or any other feature that identifies good or service which is differentiable from others. (Wikipedia - Brand) Brand Strategy: A marketing plan for long term goals that can be achieved with evolution of successful brand. Background: Two local boys, Andre Kroecher & Greg Blake shared a passion of music, ideation and a plant-based lifestyle. Same passion inspired them to create a delicious dairy-free alternative made entirely from plants Introducti...

Marketing Communication