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Unlock Success with the [Principles of Marketing, 13E,Kotler] 2023-2024 Test Bank Unlock Success with the [Principles of Marketing, 13E,Kotler] 2023-2024 Test Bank

  • Unlock Success with the [Principles of Marketing, 13E,Kotler] 2023-2024 Test Bank

  • Exam (elaborations) • 1662 pages • 2023
  • Get ahead in your academic journey with the Test Bank for [Principles of Marketing, 13E,Kotler]. Loaded with practice exam questions based on official exams and enriched with detailed answers, it provides you with the resources you need to pass the class. Let 2023-2024 be your year of victory.
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MARKETING FOR E&BE | Summary (RUG) MARKETING FOR E&BE | Summary (RUG)

  • MARKETING FOR E&BE | Summary (RUG)

  • Summary • 45 pages • 2023
  • Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
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(Chpt.1) Creating Customer Value and Engagement (Chpt.1) Creating Customer Value and Engagement

  • (Chpt.1) Creating Customer Value and Engagement

  • Summary • 2 pages • 2023
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    • (Chpt.1) Creating Customer Value and Engagement Introduction to Principles of Marketing
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships

  • (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships

  • Summary • 4 pages • 2023
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    • (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.3) Analysing The Marketing Environment (Chpt.3) Analysing The Marketing Environment

  • (Chpt.3) Analysing The Marketing Environment

  • Summary • 3 pages • 2023
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(Chpt.7) Customer Value-Driven Marketing Strategy (Chpt.7) Customer Value-Driven Marketing Strategy

  • (Chpt.7) Customer Value-Driven Marketing Strategy

  • Summary • 4 pages • 2023
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    • Customer Value-Driven Marketing Strategy Creating Value for Target Customers
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(Chpt.8) Products, Services, and Brands (Chpt.8) Products, Services, and Brands

  • (Chpt.8) Products, Services, and Brands

  • Summary • 4 pages • 2023
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(Chpt.9) Developing New Products and Managing The Product Life Cycle (Chpt.9) Developing New Products and Managing The Product Life Cycle

  • (Chpt.9) Developing New Products and Managing The Product Life Cycle

  • Summary • 4 pages • 2023
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(Chpt.10) Pricing: Understanding and Capturing Customer Value (Chpt.10) Pricing: Understanding and Capturing Customer Value

  • (Chpt.10) Pricing: Understanding and Capturing Customer Value

  • Summary • 2 pages • 2023
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(Chpt.12) Marketing Channels (Chpt.12) Marketing Channels

  • (Chpt.12) Marketing Channels

  • Summary • 4 pages • 2023
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    • (Chpt.12) Marketing Channels
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