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Marketing Management Summary - Kotler & Keller (15th)
- Summary • 63 pages • 2019 Popular
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COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
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Samenvatting Marketing Management - Kotler Keller
- Summary • 104 pages • 2019 Popular
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H1 tot H22. Kottler Keller. Marketing management. 15th edition. Pearson. Inlcusief grafieken en afbeeldingen om de theorie beter te begrijpen! Bruikbaar voor het vak Marketing Management van de opleiding Bedrijfs-en Consumentenwetenschappen op de Wageningen University. Met deze samenvatting haalde ik een 7,5 op het tentamen.
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STUDY GUIDE MARKETING ERASMUS UNIVERSITY COLLEGE 2020 Marketing Management Kotler and Keller, Samenvatting, Summary
- Summary • 83 pages • 2020 Popular
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This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021)
- Exam (elaborations) • 886 pages • 2021 Popular
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
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Test Bank - Marketing Management, 15th edition by Philip Kotler , (All Chapters Included 1-23)
- Exam (elaborations) • 885 pages • 2024 Popular
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Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Cr...
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Full lectures typed. Management part. BMO24306
- Class notes • 47 pages • 2021 Popular
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college notes with images of important graphs and tables. There are literal quotes from the teacher.
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Summary Marketing Management ISBN: 9781292092621, Marketing (incl. all additional summaries for course)
- Summary • 82 pages • 2022 Popular
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Includes the summary of the Marketing Management book and other course material. This is all relevant theory for this course. The summary is elaborate and can therefore be used as a substitute for reading the book. 
 
Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 Popular
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf
- Exam (elaborations) • 207 pages • 2022 Popular
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 Popular
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
Newest Marketing Management summaries
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Test Bank - Marketing Management, 15th edition by Philip Kotler , (All Chapters Included 1-23)
- Exam (elaborations) • 885 pages • 2024 New
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Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Cr...
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 New
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 New
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 New
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 New
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 New
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 New
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 New
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 New
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations) • 885 pages • 2024 New
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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