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Newest Principles of Marketing summaries

Summary Principles of Marketing IB Y2Q2 Summary Principles of Marketing IB Y2Q2
  • Summary Principles of Marketing IB Y2Q2

  • Summary • 12 pages • 2022
  • Summary for the study international business: Principles of marketing. based on Year 2, Quarter 2
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Marketing strategy hoofdstuk 8 tm 18 Marketing strategy hoofdstuk 8 tm 18
  • Marketing strategy hoofdstuk 8 tm 18

  • Summary • 24 pages • 2021
  • samenvatting van marketing strategy 8 tm 18 Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition
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Samenvatting marketing IBS jaar 1 Samenvatting marketing IBS jaar 1
  • Samenvatting marketing IBS jaar 1

  • Summary • 4 pages • 2021
  • hoofdstuk 1 2 3 5 6 7 19 20 Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition
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Marketing summary BS Y2-Q1 IBS Marketing summary BS Y2-Q1 IBS
  • Marketing summary BS Y2-Q1 IBS

  • Summary • 42 pages • 2019
  • Summary of marketing BS Y2-Q1. Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15
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Marketing Year 2 Quarter 1 Marketing Year 2 Quarter 1
  • Marketing Year 2 Quarter 1

  • Summary • 32 pages • 2019
  • This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
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Marketing summary Y2Q2 BV Marketing summary Y2Q2 BV
  • Marketing summary Y2Q2 BV

  • Summary • 54 pages • 2019
  • Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
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