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Full Principles of Marketing book Summary [Saxion Enschede IBMS Marketing Classes]
Created for Saxion Enschede’s first, second and third Marketing exams; “Marketing Environment 1 & 2”. Content taken primarily from the slides (available here: https://goo.gl/NQuLZv), & the Principles of Marketing book. Files are separated by quarter. Final Grade obtained using these summaries...
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