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TEMA 28. EL MERCADO DE LA MODA TEMA 29. PLANIFICACIÓN DE VENTAS
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TEMA 28. EL MERCADO DE LA MODA
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28. El mercado de la moda: sectores y segmentos. La investigación de mercado en el sector moda, procesos y técnicas. El producto del sector moda. Ciclo de vida del producto según parámetros físicos, psíquico-sociales, ecológicos, comerciales.
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Add to cart28. El mercado de la moda: sectores y segmentos. La investigación de mercado en el sector moda, procesos y técnicas. El producto del sector moda. Ciclo de vida del producto según parámetros físicos, psíquico-sociales, ecológicos, comerciales.
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TEMA 29. PLANIFICACIÓN DE VENTAS
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29. Sistemas de planificación de ventas y estrategias de promoción. Formas de presentación y comercialización del producto del sector moda. Los canales de distribución. Los puntos de venta, el escaparate. El packaging. El comercio virtual.
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Add to cart29. Sistemas de planificación de ventas y estrategias de promoción. Formas de presentación y comercialización del producto del sector moda. Los canales de distribución. Los puntos de venta, el escaparate. El packaging. El comercio virtual.
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