Customer Relationship Management - -Using information about customers to create marketing strategies that develop and sustain desirable customer relationships -customers - -The purchasers of organizations' products; the focal point of all marketing activities -exchanges - -the provision or transf...
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Definition of Marketing, and what are its two main goals (Chapter 1) - -Marketing is the activity for creating, communicating, delivering and exchanging offerings that benefit its customers, the organization, its stakeholders and society at large. Goals: 1. Discover needs and wants of prospective...
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Add to cartDefinition of Marketing, and what are its two main goals (Chapter 1) - -Marketing is the activity for creating, communicating, delivering and exchanging offerings that benefit its customers, the organization, its stakeholders and society at large. Goals: 1. Discover needs and wants of prospective...
need recognition - -a result of an imbalance between actual and desired states -want - -recognition of an unfulfilled need and a product that will satisfy it -stimulus - -any unit of input affecting one or more of the five senses: sight, smell, touch, taste, hearing -internal information se...
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Add to cartneed recognition - -a result of an imbalance between actual and desired states -want - -recognition of an unfulfilled need and a product that will satisfy it -stimulus - -any unit of input affecting one or more of the five senses: sight, smell, touch, taste, hearing -internal information se...
Pricing Strategies include - -Market skimming, market penetration, and market holding. -Novice exporters frequently use - -the cost-plus method when setting prices. -International terms of sales such as - -ex-works, DDP, FCA, FAS, FOB, CIF, and CFR are known as incoterms. -Incoterms specify...
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Add to cartPricing Strategies include - -Market skimming, market penetration, and market holding. -Novice exporters frequently use - -the cost-plus method when setting prices. -International terms of sales such as - -ex-works, DDP, FCA, FAS, FOB, CIF, and CFR are known as incoterms. -Incoterms specify...
The product is the most important element - -Of a company's marketing program. -Global marketers face teh challenge of formulating coherent - -Product and brand strategies on a worldwide basis. -Product can be viewed as - -A collection of tangible and intangible attributes that collectively p...
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Add to cartThe product is the most important element - -Of a company's marketing program. -Global marketers face teh challenge of formulating coherent - -Product and brand strategies on a worldwide basis. -Product can be viewed as - -A collection of tangible and intangible attributes that collectively p...
The product is the most important element - -Of a company's marketing program. -Global marketers face teh challenge of formulating coherent - -Product and brand strategies on a worldwide basis. -Product can be viewed as - -A collection of tangible and intangible attributes that collectively p...
Preview 1 out of 2 pages
Add to cartThe product is the most important element - -Of a company's marketing program. -Global marketers face teh challenge of formulating coherent - -Product and brand strategies on a worldwide basis. -Product can be viewed as - -A collection of tangible and intangible attributes that collectively p...
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