Package deal
Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)
Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
[Show more]Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
[Show more]Modern selling philosophy, and steps in personal selling.
Preview 1 out of 4 pages
Add to cartModern selling philosophy, and steps in personal selling.
Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
Preview 1 out of 4 pages
Add to cartReactive and proactive marketing public relations, sponsorships, and cause-related marketing.
Types of trade promotion, category management, and corporate advertising.
Preview 2 out of 6 pages
Add to cartTypes of trade promotion, category management, and corporate advertising.
Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
Preview 1 out of 2 pages
Add to cartThemes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
The Online Advertising Process, Types of Ads, and Consumer Privacy.
Preview 1 out of 4 pages
Add to cartThe Online Advertising Process, Types of Ads, and Consumer Privacy.
Newspaper, TV, Radio, and Magazines.
Preview 1 out of 4 pages
Add to cartNewspaper, TV, Radio, and Magazines.
Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
Preview 1 out of 4 pages
Add to cartConsiderations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
The Advertising Management Process, Disinvesting, and Elasticity.
Preview 1 out of 4 pages
Add to cartThe Advertising Management Process, Disinvesting, and Elasticity.
Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
Preview 2 out of 5 pages
Add to cartObstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
2x sold
A practice test covering all chapters to help you prepare for your exam.
Preview 2 out of 11 pages
Add to cartA practice test covering all chapters to help you prepare for your exam.
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller ProfBurgerQueen. Stuvia facilitates payment to the seller.
No, you only buy these notes for $13.62. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
72042 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now