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Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)
Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
[Show more]Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
[Show more]Modern selling philosophy, and steps in personal selling.
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Add to cartModern selling philosophy, and steps in personal selling.
Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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Add to cartReactive and proactive marketing public relations, sponsorships, and cause-related marketing.
Types of trade promotion, category management, and corporate advertising.
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Add to cartTypes of trade promotion, category management, and corporate advertising.
Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
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Add to cartThemes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
The Online Advertising Process, Types of Ads, and Consumer Privacy.
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Add to cartThe Online Advertising Process, Types of Ads, and Consumer Privacy.
Newspaper, TV, Radio, and Magazines.
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Add to cartNewspaper, TV, Radio, and Magazines.
Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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Add to cartConsiderations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
The Advertising Management Process, Disinvesting, and Elasticity.
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Add to cartThe Advertising Management Process, Disinvesting, and Elasticity.
Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
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Add to cartObstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
A practice test covering all chapters to help you prepare for your exam.
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Add to cartA practice test covering all chapters to help you prepare for your exam.
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