Trade Desk EXAMS BUNDLE | Questions and Complete Solutions/Verified Answers |Latest Update 2-24- 2025

A campaign's strategy depends on the sales cycle of the product being advertised. True False - Ans True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False - Ans True

The industry needs to begin giving credit to all levels of the purchase funnel - not just to the last click - ANSWER True Which of the following questions should you ask when leveraging data? - ANSWER (A) How was the data collected? (B) What action was taken to qualify? (C) How often is the dat...

True - ANSWER A campaign's strategy depends on the sales cycle of the product being advertised. True - ANSWER Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough data to inform decisions - ANSWER When should you start op...

The economic concept of liquidity is important in digital advertising because: Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity All answers apply - ANSWER All answers apply Real-time bidding (RTB): -Cut...

What does "PII" stand for? - ANSWER Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - ANSWER True The major difference between a true DSP and an ad network is: - ANSWER An ad network focuses on ...