Included are: (1) Summary of all obligatory papers that need to be studied for the exam (2) Slides and notes of all lectures (3) The main chapters of the book that need to be studied; chapters 5, 6, 8, and 9
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Summary of all the obligatory papers for the course Marketing Communications of the master Marketing Management. All relevant information and figures are included. This summary is complete and can therefore easily be used as substitution for the actual papers.
Preview 2 out of 68 pages
Add to cartSummary of all the obligatory papers for the course Marketing Communications of the master Marketing Management. All relevant information and figures are included. This summary is complete and can therefore easily be used as substitution for the actual papers.
4x sold
This document contains (1) the notes and slides of all lectures from the course marketing communications, and (2) the four main chapters of the book Marketing Communication: A European Perspective that need to be studied for the exam (chapters 5, 6, 8, and 9).
Preview 2 out of 111 pages
Add to cartThis document contains (1) the notes and slides of all lectures from the course marketing communications, and (2) the four main chapters of the book Marketing Communication: A European Perspective that need to be studied for the exam (chapters 5, 6, 8, and 9).
By: phihu • 7 year ago
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