Get PDF Test Bank for Framework for Marketing Management, 6th edition by Philip Kotler, Kevin Lane Keller (All Chapters)
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Chapter 9 Setting Product Strategy and Introducing New Offerings
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Add to cartChapter 10 Designing and Managing Services
Chapter 2 Developing and Implementing Marketing Strategies and Plans
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Add to cartChapter 7 Crafting the Brand Positioning
Chapter 8 Creating Brand Equity and Driving Growth
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Chapter 18 Conducting Marketing Responsibly in the Global Economy
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Chapter 11 Developing Pricing Strategies and Programs
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Chapter 12 Designing and Managing Integrated Marketing Channels
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Chapter 13 Managing Retailing, Wholesaling, and Logistics
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Add to cartChapter 15 Managing Digital Communications
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Add to cartChapter 16 Managing Mass Communications
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Add to cartChapter 17Managing Personal Communications
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