Exam (elaborations)
Marketing An Introduction, 12e (Armstrong/Kotler) TEST BANK San Jose State University
- Course
- BUS 130
Marketing: An Introduction, 12e (Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constr...
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