BUS 130

Bus 130; Marketing - comprehensive notes Last document update:   ago

This is a comprehensive and detailed note for Bus 130. Includes lecture notes for the entire semester. You'll need it!!

Marketing An Introduction, 12e (Armstrong/Kotler) TEST BANK San Jose State University Last document update:   ago

Marketing: An Introduction, 12e (Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E...

BUS 130 Marketing chapter 1-16 quizzes; San Jose State University(Latest 2021) Last document update:   ago

Marketing: An Introduction, 12e (Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E...