Exam (elaborations)
BYU Comms 230 Test 1 questions with correct answers
- Course
- BYU Comms 230
- Institution
- Brigham Young University
Advertising CORRECT ANSWER paid, nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience Characteristics of a great ad CORRECT ANSWER -Strategy: It's critical. It's the central idea of the campaign. -Creative: it's central. It has to grab and ...
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