Exam (elaborations)
IAB Digital Certification Study Guide questions with correct answers
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cost per thousand (CPM) equation - Answer cost x 1000 % impressions OR cost % ad impressions cost per sale (CPS) equation - Answer cost % sales cost per action (CPA) equation - Answer cost % actions effective cost per thousand (eCPM) equation - Answer cost(s) x 1000 % total impre...
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