ASSIGNMENT 1 FRONT SHEET
Unit 1: Business and Business Environment
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Date Received 1st
Submission date
submission
Date Received 2nd
Re-submissionDate
submission
Student Name Student ID
Class Assessor name
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of
plagiarism. I understand that making a false declaration is a form of malpractice.
Student’s signature
Grading grid
P1 P2 M1 M2 D1
1
, Summative Feedback: Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:
2
, Table of Contents
I. The definition and basic concepts about marketing................................................................................4
1. The definition.................................................................................................................................................4
2. The basic concepts......................................................................................................................................4
II. The key roles and responsibilities of the marketing function..............................................................7
1. In organizational context............................................................................................................................7
2. in the context of current marketing environment................................................................................8
3. Marketing process........................................................................................................................................9
4. B2B and B2C marketing............................................................................................................................10
4.1 Definition.................................................................................................................................................10
4.2 The difference between B2B and B2C............................................................................................11
4.3 Conclusion.............................................................................................................................................12
III. Interrelationship between marketing function and other functional units....................................13
1.Interrelationship within organization.....................................................................................................13
2.Interrelationship in the wider organization context:..........................................................................15
3. The significance of interrelationships between marketing and other functional units of an
organization......................................................................................................................................................17
4. Key elements of marketing functions and interrelations with other functional units of
organization......................................................................................................................................................18
IV. Conclusion......................................................................................................................................................18
REFERENCES......................................................................................................................................................19
3
, I. The definition and basic concepts about marketing:
1. The definition:
Marketing is the method by which individuals are interested in the product or
service of your company. This is done by researching, analyzing and
understanding the interests of your perfect customer. Marketing covers all
elements of a company, including product growth, techniques of production,
sales, and marketing. (Forsey, 2019)
2. The basic concepts:
Marketing concepts relate to the philosophy a business use to identify and fulfill the
needs of its customers, benefiting both their customers and the company. (oxidian,
2019)
This proposes in order to satisfy the organizational objectives, an organization
should anticipate the needs and wants of consumers and satisfy these more
effectively than competitors. (oxidian, 2019)
Because the importance of customer needs and wants in marketing so we have to
understand them correctly:
- Needs: something the customer must have in their life so that they will have
needs to use the products or the services that the business has made.
- Wants: something is a wishes, shaped on trend. Wants are not essential for basic
survival.
- Demands: the customer has the potential to demand something more with their
money, what they paid.
4
Unit 1: Business and Business Environment
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Date Received 1st
Submission date
submission
Date Received 2nd
Re-submissionDate
submission
Student Name Student ID
Class Assessor name
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of
plagiarism. I understand that making a false declaration is a form of malpractice.
Student’s signature
Grading grid
P1 P2 M1 M2 D1
1
, Summative Feedback: Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:
2
, Table of Contents
I. The definition and basic concepts about marketing................................................................................4
1. The definition.................................................................................................................................................4
2. The basic concepts......................................................................................................................................4
II. The key roles and responsibilities of the marketing function..............................................................7
1. In organizational context............................................................................................................................7
2. in the context of current marketing environment................................................................................8
3. Marketing process........................................................................................................................................9
4. B2B and B2C marketing............................................................................................................................10
4.1 Definition.................................................................................................................................................10
4.2 The difference between B2B and B2C............................................................................................11
4.3 Conclusion.............................................................................................................................................12
III. Interrelationship between marketing function and other functional units....................................13
1.Interrelationship within organization.....................................................................................................13
2.Interrelationship in the wider organization context:..........................................................................15
3. The significance of interrelationships between marketing and other functional units of an
organization......................................................................................................................................................17
4. Key elements of marketing functions and interrelations with other functional units of
organization......................................................................................................................................................18
IV. Conclusion......................................................................................................................................................18
REFERENCES......................................................................................................................................................19
3
, I. The definition and basic concepts about marketing:
1. The definition:
Marketing is the method by which individuals are interested in the product or
service of your company. This is done by researching, analyzing and
understanding the interests of your perfect customer. Marketing covers all
elements of a company, including product growth, techniques of production,
sales, and marketing. (Forsey, 2019)
2. The basic concepts:
Marketing concepts relate to the philosophy a business use to identify and fulfill the
needs of its customers, benefiting both their customers and the company. (oxidian,
2019)
This proposes in order to satisfy the organizational objectives, an organization
should anticipate the needs and wants of consumers and satisfy these more
effectively than competitors. (oxidian, 2019)
Because the importance of customer needs and wants in marketing so we have to
understand them correctly:
- Needs: something the customer must have in their life so that they will have
needs to use the products or the services that the business has made.
- Wants: something is a wishes, shaped on trend. Wants are not essential for basic
survival.
- Demands: the customer has the potential to demand something more with their
money, what they paid.
4
