Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Already Passed 2024
12 views 0 purchase
Course
AIPMM CPM
Institution
AIPMM CPM
Certified Product Manager - Online Course and Exam - 280
Product Group / AIPMM Already Passed 2024
Characteristics of a service and example for each - Answer ️️ -Inseparability - Bank visit
Intangibility - University Course
Variability - Customer Service
Perishability - Airline flight
Wha...
Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Alre ady Passed 2024 Characteristics of a service and example for each - Answer ✔️✔️-Inseparability - Bank visit Intangibility - University Course Variability - Customer Servic e Perishability - Airline flight What are Kotler's 4 Market Strategies? - Answer ✔️✔️-Product, place, price, promotion What are Porter's 5 forces? - Answer ✔️✔️-Bargaining power of suppliers Bargaining power of customers Threat of new entrants Threat of substitute products = Competitive Rivalry The seven (7) phases of complete product life cycle (AIPMM version) - Answer ✔️✔️-1) Conceive 2) Plan 3) Develop 4) Quality 5) Launch 6) Deliver 7) Retire What are the steps of the New Product Development/Acquisition Process? - Answer ✔️✔️-1) New Product Development/ Acquisition Commercialization & Manufacturing Operations ------------------------------------------------------ 2) Introduction 3) Growth, Ma turity, Decline 4) Withdrawal Product/Market Expansion grid (aka: Ansoff Matrix) - Answer ✔️✔️- Write a positioning statement - Answer ✔️✔️-For [target customer] who [statement of the need or opportunity] the [product name] is a [product category] that [ statement of key benefit - that is, compelling reason to buy] Unlike [primary competitive alternative] our product [statement of primary differentiation] Fill in the Product Life Cycle for Introduction Marketing objective: Competition: Product: Price: Promotion: Place: - Answer ✔️✔️-Marketing objective: Gain awareness Competition: None Product: One Price: Skimming or penetration Promotion: Inform, educate Place: Limited Fill in the Product Life Cycle for Growth Marketing objective: Competition: Product: Price:
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller KatelynWhitman. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
