Media in South Africa

Media in SA
3 tiers: Public, ommmer,cli ommmuic y

Mmre blrmld,ls ers  mmre ,mi ei dcversc y



 Public, Medcl

SABo: Nm l s l e mwied blrmld,ls er blu cs l,,mui lblie m l blmlrd lppmci ed bly
plriclmei .

Hmwever helvciy reicli mi ,mmmer,cli reveiue (lblmu 85% mf reveiue). Advertisers ,li
blegci m ,mi rmi he ,mi ei .

omiflc, mver mlilgemei cssues lid pmicti,li ci erferei,e. Shmuid ble lu mimmmus frmm
,ei res mf pmwer.

Fm,us mi prmvcdcig medcl m lii pempie

Suppmsediy l,,mui lblie m he public,



2: ommmer,cli Medcl

Sees he ludcei,e ls ,misumers

Prci : Medcl 24 Tcmes Medcl Iidepeidei iewsplpers olx mi TNA mlglzcie

TV: Muiti,hmc,e (umblreiil fmr DSTo M-ie + Superspmr ) E-Tv (free m lcr)

Rldcm: Prcmedcl (KFM olpe Tlik) SABo (5fm Me rm fm Gmmdhmpe fm)



3: ommmuic y Medcl

Issues: sus lcilblcic y + ,mmmer,cli pressures

Purpmse: m ,mmmuic,l e wc hci dcferei ,mmmuicties (mf ci eres + gemgrlphy)

MDDA: Medcl Dev. & Dcversc y Agei,y. Gmverimei fuidcig lid rlcicig fmr imi-
,mmmer,cli ,mmmuic y medcl (blu il,ks fuids)



Nmrmltive Eivcrmimei ( he cdeli)

 omisti utimili demm,rl,y

 Seif-reguil mry eivcrmimei (where prmfesscmilis reguil e hecr mwi ,midu, im he
gmverimei ): Brmld,lstiig ommpilci s ommmcsscmi es lblicshed bly Nltimili Assm,cltimi mf
Brmld,ls ers press ,mui,ci.

 E hc,li ,mdes: cisti utimili lid prmfesscmili. ommmc m uphmidcig ,er lci e hc,li
s lidlrds.

, Issues + Treids:

 omigimmerltimi: medcl-mwiershcp ble,mmes ,mi,ei rl ed m ,er lci ,migimmerl es

 ommmer,clicsltimi + lblimcdczltimi (mfshmm ): medcl cs ci,relscigiy cifluei,ed bly ieed fmr
mmiey ls mppmsed m he grel er gmmd.

 Oiicie grmw h: hrel s blu lism mppmr uicties

 A,,ess + vmc,e

 Threl s m medcl freedmm (eg: he Se,re,y blcii)



20 years of SA media ownership
Fmr l imig time (durcig lplr hecd) SA medcl wls l s lti, mrglicsltimi.

Hcs mrc,liiy SA press wls plrtisli (mpeiiy suppmr ed l pmicti,li plr y).

Durcig lplr hecd: il,k mf medcl dyilmcsm rl,cliiy dcs,re e iews ,misumptimi m li whc e
mwiershcp lid il,k mf dcversc y.

SABo hld l mmimpmiy mi SA medcl blu ex,iuded he hmmeilids where cidepeidei medcl s lr ed
m grmw (blu wls icmc ed).

1994: medcl ,mi rmiied bly whc e pempie lid he gmverimei . Remlcied l dumpmiy: Aigim-Amerc,li
(Eigicsh iligulge press) lid Afrckllis iligulge press (Sliilm lid Oid Mu uli).

1994 lid mdly: fmur blcg medcl grmups (blu imw: shcf ci mwiershcp lid cifluei,e).

4 blcg medcl grmups ci 1994: Tcmes Medcl ; The Argus ; Nlspers ; Pes,mr <- il er repil,ed bly olx mi

Fmrecgi cives mrs slw mppmr uic y ci pms -lplr hecd SA. Acded ci he ,hligcig mf medcl mwiershcp
m prevei mmimpmicsltimi.

Brmld,lstiig ,muid elri mmre mmiey hrmugh ldvertiscig sm prci medcl de,icied.

Pms 1994: ,hlrl, ercsed bly bluycig seiicig + uibluidicig mf medcl grmups.

Aigim-Amerc,li omrpmrltimi (mcicig) ----- Tcmes Medcl + Argus

Sanlam Anglo-American lid Old Mutual: heid ¾ mf he e,mimmy hrmugh he JSE (ci 1990). Were
lblie m dc, l e pmic,y ci hecr flvmur due m e,mimmc, ,mi rmi. Ii 2009 hey miiy heid ¼ mf he JSE
(dcverscfi,ltimi).

Aigim-Amerc,li hld ,mi rmi hrmugh Jmblurg omismicdl ed Iives mei i d.

Ll er spic ci m 3 ci,iudcig Jmhiic, (,mi lcied Tcmes Medcl lid Argus)

Mms mf Aigim’s hmidcigs ci Jmhiic, smid m l ,mismrtium mi blil,k cives mrs.

Bu ble,lme uifm,used lid cide,cscve. Uibluidied lid smid mf.

Jmhiic, flded lwly mver time.

Caxton: ld-helvy free ,mmmuic y iewsplpers.