UCLA Comm 10 Final Exam Study Guide Top Graded 2024
11 views 0 purchase
Course
UCLA
Institution
UCLA
Mass Media - - creation of electronic media --> mass media is pervasive, central
- consumes 1/3 of the average day (internet and TV)
Functions of the Mass Media - -content
-medium
-manifest
-latent
call me maybe later
Content Function - the media functions as a source of information;...
UCLA Comm 10 Final Exam Study Guide Top Graded 2024 Mass Media - - creation of electronic media --> mass media is pervasive, central - consumes 1/3 of the average day (internet and TV) Functions of the Mass Media - -content -medium -manifest -latent call me maybe later Content Function - the media functions as a source of information; tied to the general nature of the media - news: learn about party platforms so you can make informed voting decisions -weather channel: tells you how to dress Medium Function - functions as a place to be friendly and has a mating function, content is largely irrelevant, independent of the content - "movie going experience is key" and movie theaters have a mating function regardless of the content of the movie -in the 1930s families would gather together to listen to the radio (main means of entertainment) Manifest Function - intended and obvious, surface function - the purpose of watching news in the morning is to get world news Latent Function - unintended, hidden, subconscious -looking at car ads to avoid having second thoughts about purchasing a car (manifest - boost sales) -a couple watching the news to prevent talking and fighting Societal Functions - Status Conferral Pass on norms, values, traditions Narcotizing effect Services political system Social cohesion Services economy stop passing notes said sally sue Status Conferral (Societal Functions ) - the mass media can confer status on people and ideas and legitimize organizations; it tells you whats important and what to pay attention to. -ex: news coverage of the 1970's gave importance to civil rights and the Watergate case. Pass on norms, values, and traditions (Societal Functions) - enforces them too; the mass media teaches us what to do in certain situations, the one place we can learn right from wrong, and what it means to be an American; media helps enforce laws by teachi ng deviations form the norm;upholds status quo norms and values tends to have a homogenizing effect -ex: TV teaches life lessons and morals (sitcoms) Narcotizing Effect (Societal Functions) - (a negative function) creates disfunction, distorts the senses, clutters our mind + makes it numb/info overload/clouds or minds with cognitive junk that we have too much information --> forces us to accept the stat us quo and not ask critical questions Services the political system (Societal Functions) - helps make the system work better with campaigning ; the free press helps people make more informed decisions about voting and is use directly by political officials to talk directly to the people services the economy (Societal Functions) - market reports, business news, and advertising in the media --> people see products and want to buy them --> creates jobs and fuels the economy =capitalism (ads in a beauty mag --> go buy the advertised makeup) -ecommerce now: stores closing and people are shopping online (amazon) social cohesion (Societal Functions) - creates social cohesion by creating a community and providing us with a base of common knowledge, focus, interest, and concern - especially in times of crisis -ex: when 9/11 happened: TV was the main form of mass media and at times of national disaster people came together to watch the news about the 9/11 attacks - its reassuring to know that no matter what, CNN will be there -networks have a foamier face and you go to the same network because it provides stability (same with TV programs: sense of community felt by watching the same show, ex: American Idol connects people) -ex: newspapers are the center of common experience by people of the same area -ex: find people online with the same niche interests (a group of antique piccolo lovers) Individual Functions of the Mass Media - Guide to behavior Guide our understanding Develops Self concept Professional Tool Facilitate social interactions Substitute for social interactions Aiding emotional relief G G Did Parker for seven apples Guide to Behavior (Individual Functions) - -mass media is a guide to life: how we see characters behave in books, TV shows, etc -guide to how we should handle ourselves in romantic relationships, how to dance, how to style your hair like Taylor Swift Guide to understanding (Individual Functions) - -the mass media is a socializing force to construct our realities and tell us what the world is like. -establishes world views about woman/man hood, violence, etc. -mean world syndrome: the more TV people watch, the more people believed the world was a mean and scary place with people out to do you wrong --> then guides behavior (understands that it is not safe to walk alone at night, so you buy a gun) Develops self Concept (Individual Functions) - -understand yourself and who you are -you identify with people in the media (identifications --> concepts about ourselves and how we fit into the world) -role models can come from TV -studied in regard to gender, race, class etc >>> More TV watching can lead to negative ideas about women as subordinate/submissive Professional tool (Individual Functions) - ex=medical/law journals, market reports, weather reports; helps ppl in their profession (ex=linkedIN); internet Facilitate social interactions (Individual Functions) - -social media - through technology or facilitating face to face communication -can facilitate conversation about shared TV show, movie, book, etc Substitute for social interaction (Individual Functions) - vicarious companionship especially to those who are socially isolated -ex: alone physically but not really because he was watching The Late Show and felt a connection with the people on the screen -ex: watching porn in substitute for sex Aid in emotional relief (Individual Functions) - aids movement from one emotion to another -ex: upset and tired --> watch a movie to take you away to another world and as a distraction --> happier -ex: music is used to change moods; want to get into different mood, change the music Storage issues - longevity capacity portability accessibility reproducibility long cocks perk at rocco's
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller PossibleA. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.99. You're not tied to anything after your purchase.
