TheTradeDesk: Audience Activation EXAM(Graded A+ actual test)

A campaign's strategy depends on the sales cycle of the product being advertised. True False - Answer-True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False - Answer-True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions - Answer-D When budgets are large, you should focus on more granular targeting with your campaign. True False - Answer-False All data is created equal. True False - Answer-False "Data exhaust" refers to data generated as trails or information byproducts that are created by all digital activities. True False - Answer-TrueYou must keep testing and optimizing your data throughout a campaign to see the greatest results. True False - Answer-True Which of the following questions should you ask when leveraging data? How was the data collected? What action was taken to qualify? How often is the data refreshed? Who supplied the data? All apply - Answer-E Which of the following metrics is most important when it comes to quality versus scale in data? 3x 1x 6x None apply - Answer-A A data management platform (DMP) allows you to convert first-party data into prospecting data. True False - Answer-True You have the ability to exclude or target audience data in a DMP. True False - Answer-True Which of the following is a use case for a DMP? Browsing for segments that fit campaign needs Forecasting Lookalike modelingAll apply - Answer-D Which of the below is NOT an ingredient for quality location data: User location Geo fencing Tying the right user to the right place Places data - Answer-B