CCI 150 Exam 2 Question and answers correct

CCI 150 Exam 2 Question and answers correct CCI 150 Exam 2 Why is it a good time to be at UT if you are interested in magazines? What did we see in class that specifically relates? - correct answer Can join a specific class to help with Scoop Magazine Are specialized/targeted magazines more or less successful, generally speaking? Why and what is the term for this? - correct answer More successful; demassification How have postal regulations shaped the magazine industry? - correct answer 1840's: Congress makes it cheap to mail magazines; 1960's: Regulations changed, more expensive to mail big magazines What are the major categories of magazines? Know examples of each - correct answer Consumer (Men's, women's), Non-consumer (sponsored, trade, PR), Place-based, zines, regional/city, Sunday supplements