Google Analytics Individual Qualification
Exam/ 95+ Qs & Ans/ 2024-2025.
What report indicates the pages of a website where users first arrived?
A. Landing Pages report
B. Pages report
C. Location report
D. All Pages report - Answer: A. Landing Pages report
What feature is required to send data from a web-connected device (like a point-
of-sale system) to Google Analytics?
A. The Measurement Protocol
B. Data Import
C. Browser cookies
D. The Networking Protocol - Answer: A. The Measurement Protocol
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,What is not considered a default "medium" in Google Analytics?
A. referral
B. google
C. organic
D. cpc - Answer: B. google
What is the set of rules that determines how sales and conversions get credited
based on touch-points in the conversion path?
A. Attribution modeling
B. Conversion tracking
C. Channel Groupings
D. Multi-Channel Funnels - Answer: A. Attribution modeling
What metric-dimension combination is not valid?
A. Avg. Time on Page / Device Category
B. Sessions / Bounce rate
C. Sessions / Source
D. Total Events / User Type - Answer: B. Sessions / Bounce rate
Which reports indicate how traffic arrived at a website?
A. Demographics
B. Geo
C. All Traffic
D. Behavior - Answer: C. All Traffic
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, In views that don't have data import enabled, Custom Dimensions values may be
viewed for dates before the Custom Dimension was created.
A. True
B. False - Answer: A. True
Custom Dimensions can be used as what?
A. Primary dimensions in Custom Reports
B. Secondary dimensions in Custom Reports
C. Secondary dimensions in Standard Reports
D. All of the above - Answer: D. All of the above
What feature must be enabled to use Multi-Channel Funnels?
A. Custom Dimensions
B. Advertising Features
C. Goals or Ecommerce
D. In-page Analytics - Answer: C. Goals or Ecommerce
What data table display compares report metrics to the website average
A. Pivot
B. Percentage
C. Performance
D. Comparison - Answer: D. Comparison
View filters are applied in what order?
A. Creation date
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Exam/ 95+ Qs & Ans/ 2024-2025.
What report indicates the pages of a website where users first arrived?
A. Landing Pages report
B. Pages report
C. Location report
D. All Pages report - Answer: A. Landing Pages report
What feature is required to send data from a web-connected device (like a point-
of-sale system) to Google Analytics?
A. The Measurement Protocol
B. Data Import
C. Browser cookies
D. The Networking Protocol - Answer: A. The Measurement Protocol
Page 1 of 30
,What is not considered a default "medium" in Google Analytics?
A. referral
B. google
C. organic
D. cpc - Answer: B. google
What is the set of rules that determines how sales and conversions get credited
based on touch-points in the conversion path?
A. Attribution modeling
B. Conversion tracking
C. Channel Groupings
D. Multi-Channel Funnels - Answer: A. Attribution modeling
What metric-dimension combination is not valid?
A. Avg. Time on Page / Device Category
B. Sessions / Bounce rate
C. Sessions / Source
D. Total Events / User Type - Answer: B. Sessions / Bounce rate
Which reports indicate how traffic arrived at a website?
A. Demographics
B. Geo
C. All Traffic
D. Behavior - Answer: C. All Traffic
Page 2 of 30
, In views that don't have data import enabled, Custom Dimensions values may be
viewed for dates before the Custom Dimension was created.
A. True
B. False - Answer: A. True
Custom Dimensions can be used as what?
A. Primary dimensions in Custom Reports
B. Secondary dimensions in Custom Reports
C. Secondary dimensions in Standard Reports
D. All of the above - Answer: D. All of the above
What feature must be enabled to use Multi-Channel Funnels?
A. Custom Dimensions
B. Advertising Features
C. Goals or Ecommerce
D. In-page Analytics - Answer: C. Goals or Ecommerce
What data table display compares report metrics to the website average
A. Pivot
B. Percentage
C. Performance
D. Comparison - Answer: D. Comparison
View filters are applied in what order?
A. Creation date
Page 3 of 30
