BPL 5100 Study Test Questions with Answers
Perceptual acuity - Answer-the ability to sense what is coming before the fog clears
environment awareness - Answer-scanning, monitoring, and gathering competitive intelligence, and using these inputs to develop forecasts.
competitive intelligence -...
BPL 5100 Study Test Questions with
Answers
Perceptual acuity - Answer-the ability to sense what is coming before the fog clears
environment awareness - Answer-scanning, monitoring, and gathering competitive
intelligence, and using these inputs to develop forecasts.
competitive intelligence - Answer-a firm's activities of collecting and interpreting data on
competitors, defining and understanding the industry, and identifying competitors'
strengths and weaknesses.
Environmental forecasting - Answer-the development of plausible projections about the
direction, scope, speed, and intensity of environmental change.
Scenario analysis - Answer-is an in-depth approach to environmental forecasting
SWOT ANALYSIS - Answer-framework for analyzing a company's internal and external
environment
General environment is composed of 6 external segments - Answer-•Demographic.
•Sociocultural.
•Political/Legal.
•Technological.
•Economic.
•Global.
sociocultural segment - Answer-the values, beliefs, and lifestyles of a society.
competitive environment - Answer-factors that pertain to an industry and affect a firm's
strategies.
forward integration - Answer-occurs when a firm owns or controls the customers or
distribution channels for its main products
product differentiation - Answer-the degree that a product has strong brand loyalty or
customer loyalty.
Backward integration - Answer-a form of vertical integration that involves the purchase
of suppliers.
vertical dimension - Answer-suppliers and customers
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