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RTF 115 Exam 2 with Complete Solutions

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RTF 115 Exam 2 with Complete
Solutions
Format Networks - Answer-programming firms that provide subscribing radio stations
with all the programming they need to fill their airwaves 24 hours a day, seven days a
week; often the station needs only to insert local commercial spots into the
programming

Barter - Answer-practice in which a syndicator provides the radio program and keeps a
number of minutes for the sale of commercials to advertisers

Local Advertising - Answer-advertising money that comes from companies within
listening range of the radio station

National Spot Advertising - Answer-form of advertising in which airtime is purchased
from a local radio station by national advertisers or their representatives

Network Advertising - Answer-form of radio advertising in which national advertisers or
their representatives purchase airtime not from local radio stations but from the network
that serves the radio station

Portable People Meter (PPM) - Answer-Nielsen's electronic device for tracking radio
listening both at home and on the street

Streaming Audio Measurement - Answer-brings together data it collects from people's
apps or web players (along with third-party information about those people) with data it
gets from its diaries and PPMs

Rating Point - Answer-one rating point equals 1 percent of the population in a market

Radio Promotion - Answer-a radio contest or event in which prizes are given out

Audio Streaming - Answer-practice in which an audio file is delivered to a computer-like
device from a website so that it can be heard while it is coming into the device but
cannot be saved or stored

HD (Hybrid Digital/Analog) Radio - Answer-a system in which digital signals of AM and
FM stations are sent along with the traditional analog station sounds on the same
frequencies allocated to the analog stations

,Star System - Answer-an operation designed to find and cultivate actors under long-
term contracts, with the intention of developing those actors into famous "stars" who
would enhance the profitability of the studio's films

A Films - Answer-expensively made productions featuring glamorous, highly paid stars

B Films - Answer-lower-budget films that were made quickly

Theatrical Films - Answer-films created to be shown first in traditional movie theaters

Box Office Receipts - Answer-the sum of money taken in for admission at movie
theaters around the country

Blockbusters - Answer-films that bring in more than $200 million at the U.S. box office

Multiplex - Answer-a modern, air-conditioned building that houses between 8 and 15
screens and has the capacity to exhibit a number of different films at the same time

Megaplex - Answer-a modern, air-conditioned building that houses 16 or more screens
and has the capacity to exhibit a number of different films at the same time

The Majors - Answer-the five most powerful companies in Hollywood because of their
distribution power

Film Production Firms - Answer-companies involved in coming up with story ideas,
finding scriptwriters, hiring the personnel needed to make the movie, and making sure
the work is carried out on time and on budget

Film Distribution Firms - Answer-companies responsible for finding theaters in which to
show the movies around the world and for promoting the films to the public

Independent Producers - Answer-production firms that are not owned by a distributor

Scriptwriters - Answer-individuals who create plays for the movies, with scenes and
dialogue

Talent Agents - Answer-individuals who represent various creative personnel (e.g.,
actors, directors, authors, and screenwriters) and aim to link them with production firms
in exchange for a percentage of the creators' revenues from the finished product

Pitch - Answer-the initial presentation of a movie idea to a producer

Treatment - Answer-detailed outline of an initial pitch to executives of a production or
distribution firm; if the executives approve of the treatment, they will probably order a
script to be written

, On Spec - Answer-writing a script for a film without a contract to do so, with the hope
that when the script is passed along to various production firms by the scriptwriter's
agent, it will be bid for and purchased

Green Light - Answer-a term used to describe production and distribution executives'
approval of the making of a particular film

Back-end Deal (Percentage of The Gross) - Answer-a deal in which a production firm
convinces a famous actor or director to take a lower salary in exchange for getting a
percentage of the money that the production firm receives from the distributor

The vast majority of American radio stations are known as what? - Answer-Commercial
Stations

What term best describes the flow of songs, DJ talk, and commercials on a radio
station? - Answer-A format

What phenomenon can be described as focusing on specific slices of a radio station's
listener base? - Answer-Narrowcasting

What term is best-described as a reflection of the simplicity or complexity of the musical
structure and lyrical content of the music played? - Answer-Music sophistication

Publishers that create games for multiple platforms are known as what? - Answer-Third-
party publishers

What does MUD stand for? - Answer-Multi-user dungeon

Which of these is not one of the three ethical issues for videogames discussed in the
book? - Answer-Income

Which of these is NOT one of the four broad principles (also known as fair information
practice principles or FIPPs) the FTC has suggested mobile and web industries follow
when it comes to handling personally identifiable information? - Answer-Attitude

Theaters with more than 16 screens are known as what? - Answer-Megaplexes

Opening a film in more than 600 theaters is known as a ____ release - Answer-wide

Marketing costs amount to about ---- of the film's negative cost - Answer-Half

The most common way that distributors deliver a movie to theaters in 2018 is via _____
- Answer-Digital cinema package

Why did the Chinese Communist Party reject In Good Company (2004)? - Answer-The
movie challenged authority

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