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Telus Rater Exam Study Guide
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Telus Rater Exam Study Guide
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Telus Rater Exam Study GuideAC Correct Answer-Ad Creative; The Ad Creative is an advertisement
that can appear
LP Correct Answer-Landing Page; Where you're sent when you click the
AC. The first page that appears.
Query Correct Answer-A word or phrase searched for
User Intent Correct Answer-What the user is actually searching for.
Content Page Correct Answer-The webpage that the user is currently
visiting
Business Page Correct Answer-A page the advertiser specifically wants
the audience to visit
In-Market Correct Answer-When the user is in the market for a product
or service
Do all queries have the approximate location provided? Correct Answer-
No
Exact Intent Correct Answer-An ad might address the user's exact intent
, Nearby Intent Correct Answer-An ad that offers the user an approximate
solution or something that usually goes with the queried item.
Only Topical Connection Correct Answer-An ad might offer something
that is topically related to the query, but does not address the nearby
intent at all
Substitutability Correct Answer-An ad might offer the user a product or
service that is not exactly what the user queried for. For example, for the
user query [lg fridge freezer], an ad of [samsung fridge freezer] might
show up. When the ad presents a product or service that has some
difference to the queried one, you will have to carefully assess how well
the advertised product or service is connected to the user's original
query.
Reasonable Substitute Correct Answer-When the user indicates that they
want a certain product / service from a certain brand or provider, and the
ad appears to offer the same or a very similar product / service from a
different brand, provider or competitor, you should generally consider
this as a reasonable substitute / alternative to the queried product /
service.
Radically Different Alternative/Substitute Correct Answer-An ad might
offer a very different alternative that would address the user's needs. For
example, for a query [disposable straws], an ad might offer [stainless
steel straws] which are reusable. Both of these items address the user's
needs for straws in very different ways.
While some users might possibly become interested in stainless steel
alternatives for their query, most users would not consider stainless steel
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