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Practice Test A - Digital Marketing Associate Questions And Answers 2024/2025 $15.99
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Practice Test A - Digital Marketing Associate Questions And Answers 2024/2025
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Practice Test A - Digital Marketing Associate Questions And Answers 2024/2025 What is a pixel custom conversion? a. A cookie that lives on every page of the website to capture data b. A preset list of events on Facebook for common actions people take on its website c. An event that a business c...

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  • August 20, 2024
  • 21
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • questions and answers
  • 2024
  • 2025
  • practice test a digital marketing associate
  • what is a pixel custom conversion
  • which two variables are available for split tests
  • how many levels exist in the facebook

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Practice Test A - Digital Marketing Associate Questions And Answers 2024/2025
What is a pixel custom conversion?



a. A cookie that lives on every page of the website to capture data



b. A preset list of events on Facebook for common actions people take on its website



c. An event that a business can define to collect information about actions taken on its website



d. A piece of code written by a business to track actions taken on its website - ANS-✔✔An event that a
business can define to collect information about actions taken on its website



Which two variables are available for split tests? (Choose 2)



Bid type

Placement

Audience

Objective - ANS-✔✔Audience

Placement



How many levels exist in the Facebook campaign structure?



4

2

5

3 - ANS-✔✔3

,What action does a business want its customers to take if it selects Engagement as its campaign
objective?



Visit its website

Like a post

Remember an ad

Make a purchase - ANS-✔✔Like a post



Which three parameters can be used to reach potential customers and determine a Core Audience?
(Choose 3)



App Activity

Ethnicity

Gender

Location

Age - ANS-✔✔Location, Age & Gender



What's the difference between reach and impressions?



a. Impressions and reach are different words for the same thing, which is how many people saw an ad.



b. Impressions and reach are different words for the same thing, which is how many times an ad
appeared on a screen.



c. Impressions refers to how many people saw an ad. Reach refers to how many times an ad appeared
on a screen.

, d. Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many
people saw an ad. - ANS-✔✔Impressions refers to how many times an ad appeared on a screen. Reach
is an estimate of how many people saw an ad.



A business set up a campaign. During the process, it tested different placements and observed a higher
estimated total reach when it selected automatic placements. What caused this result?



a. Automatic placements more efficiently distributed the ad bids.



b. Automatic placements more efficiently adjusted the cost control.



c. Automatic placements more efficiently set up a bid cap.



d. Automatic placements more efficiently allocated the ad set budget. - ANS-✔✔Automatic placements
more efficiently allocated the ad set budget.



When can you include a link to your website?



When you promote a post

When you create an ad

When you create a post

When you boost a Page post - ANS-✔✔When you create an ad



A bank releases a mobile banking app and wants to increase app downloads with its new customers.
Which campaign objective should the bank use?

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