100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
CM1 Assessment Digital Marketing Exam Review $12.49
Add to cart
Quickly navigate to
Preview
  2.  
  3. CM1 Assessment Digital Mktg
  4.  
  5. CM1 Assessment Digital Mktg

Exam (elaborations)

CM1 Assessment Digital Marketing Exam Review
 0 purchase
  • Course
  • CM1 Assessment Digital Mktg
  • Institution
  • CM1 Assessment Digital Mktg

CM1 Assessment Digital Marketing Exam Review Consumer/Customer Insights - ANS-At the heart of marketing. Conversion Funnel - ANS-A framework that helps marketers understand the customer's journey or experience with their brand. There are six stages of a conversion funnel are: Awareness, Conside...

[Show more]

Preview 2 out of 7  pages

Document information

  • August 21, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

Written for

  • CM1 Assessment Digital Mktg
  • CM1 Assessment Digital Mktg

Seller

avatar-seller
Accurate

Reviews received

Content preview

CM1 Assessment Digital Marketing Exam Review
Consumer/Customer Insights - ANS-✔✔At the heart of marketing.



Conversion Funnel - ANS-✔✔A framework that helps marketers understand the customer's journey or
experience with their brand. There are six stages of a conversion funnel are: Awareness, Consideration,
Comparison, Conversion, Retention, Referral/Advocacy



Lead - ANS-✔✔A prospective customer. A qualified lead is a prospective customer who has shown
intent to purchase or has requested additional information.



Awareness - ANS-✔✔A potential customer is just learning about your brand/company and you need to
actively engage them.



Consideration - ANS-✔✔The potential customer is willing to consider your product/service



Comparison - ANS-✔✔The potential customer is evaluating your brand/company against competitors



Conversion - ANS-✔✔The potential customer makes a purchase and becomes an actual customer



Retention - ANS-✔✔Your customer has repurchased your product/service



Referral/Advocacy - ANS-✔✔Your customer becomes an advocate for your brand



Persona - ANS-✔✔A written description of a brand's ideal customer, informed by quantitative and
qualitative data. A persona typically includes details like demographic information, behavioral
information, and motivations/goals.

, Audience Segmentation - ANS-✔✔The process of dividing groups according to shared characteristics.
Some examples of audience segmentation include: Behavioral, Attitudinal, Geographic, and
Demographic



Positioning - ANS-✔✔A way to distinguish a product or organization in the minds of their ideal
customers. "What a product does, and who it is for"



Unique Selling Proposition - ANS-✔✔A type of positioning that focuses on a specific factor or
consideration that differentiates a product or organization.



Market Research - ANS-✔✔Valuable information that marketers collect and analyze to better
understand their customers and how their product or organization fits their needs. Market research can
include: primary research data and secondary research data.



Primary Research Data - ANS-✔✔Information that can be gathered firsthand and is "owned" by your
organization



Secondary Research Data - ANS-✔✔Information that can be gathered from outside sources



Brand Definition - ANS-✔✔The process of creating a defining name, symbol, feature, or quality that
distinguishes an organization or product from competitors



Creative Brief - ANS-✔✔A document that defines expectations between a marketer and an agency. A
brief is concise but contains essential information.



Gated Content - ANS-✔✔Any resource that requires users to provide some information before they are
able to access the materials.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Accurate. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

68175 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$12.49
  • (0)
Add to cart
Added