IAB Digital Certification Study Guide; Questions and Answers 100% Verified

IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
cost per thousand (CPM) equation Correct Answer-cost x 1000 % impressions


OR


cost % ad impressions




cost per sale (CPS) equation Correct Answer-cost % sales




cost per action (CPA) equation Correct Answer-cost % actions




effective cost per thousand (eCPM) equation Correct Answer-cost(s) x 1000 %

total impressions




cost per click (CPC) equation Correct Answer-cost % clicks




click through rate (CTR) equation Correct Answer-clicks % impressions

, IAB Digital Certification Study Guide;
Questions and Answers 100% Verified

ecosystem players Correct Answer--advertisers


-agencies

-consumers


-publishers


-technologies


-tools




types of advertising Correct Answer--audio


-content

-display


-email


-social


-text

-video

, IAB Digital Certification Study Guide;
Questions and Answers 100% Verified

environments/platforms Correct Answer--connected devices (EX: over the

top, gaming consoles, smart TVs)


-desktop


-digital out of home

-internet of things (EX: wearables, appliances)


-search


-social


-traditional (EX: radio, TV, print, out of home)


-virtual reality




ATF Correct Answer-above the fold




Ad Ops Correct Answer-ad operations

, IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
BT Correct Answer-behavioral targeting




BTF Correct Answer-below the fold




CTR Correct Answer-click through rate




CTC Correct Answer-click to continue




CTV Correct Answer-click to view




C7 Correct Answer-commercial ratings plus seven days




C3 Correct Answer-commercial ratings plus three days