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GEB 4890 Exam 2 Questions with Correct Answer1
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GEB 4890 Exam 2 Questions with Correct Answer1
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GEB 4890 Exam 2 Questions with Correct Answerswhy foreign expansion Correct Answer-- new customers, economies of
scale (lower costs w/more production), use core competencies, more
capabilities/resources, lower cost in inputs
types of foreign expansion Correct Answer-1) exports
2) licensing, franchising
3) subsidiary (daughter company)
4) alliances/joint ventures (partners)
export pros Correct Answer-no distribution/direct investment risk,
economies of scale, low capital requirements (cheaper)
export cons Correct Answer-cost advantage relative to home, transport
costs, exchange risk, tariffs, no channel control
licensing/franchising pros Correct Answer-low resource, income from %
and fees, rapid expansion
licensing/franchising cons Correct Answer-maintaining control, no
operational/quality control, adapting to local market expectations
subsidiary pros Correct Answer-high control, market entry, no barriers,
acquired firm's skills
, subsidiary cons Correct Answer-costs of acquisition, hard process,
integration of procedures
joint venture pros Correct Answer-partner knowledge, economies of
scale, local knowledge, more access to buyers, more competitive
energies to others, relationships with key officials locally
joint ventures cons Correct Answer-outdated knowledge, cultural
barriers, costs, conflicting strategies/ideas, different values/standards,
loss of competitive advantage
competing internationally Correct Answer-multinational, global,
transnational
multinational Correct Answer-think local, act local. varies offering and
approach from country to country (multiple ways)
global Correct Answer-think global act global. same competitive
approach and products
transnational Correct Answer-think global act local. elements of both
strategies
cross-market subsidization Correct Answer-supporting offensives in one
market with resources/profits from operations in another market
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