Incentives ✔️Rewards or penalties for engaging in a particular activity
Economics ✔️The study of how people allocate their limited resources to satisfy their unlimited wants
Resources ✔️Things used to produce goods and services to satisfy people's wants
Wants ✔️What people would buy if their incomes were unlimited
Microeconomics ✔️The study of decision making undertaken by individuals (or households) and by
firms
Macroeconomics ✔️The study of the behavior of the economy as a whole, including such economywide
phenomena as change in unemployment, the general price level, and national income
Aggregates ✔️Total amounts or quantities. ____________ demand, for example, is total planned
expenditures throughout a nation
, Economic system ✔️A society's institutional mechanism for determining the way in which scarce
resources are used to satisfy human desires
Rationality assumption ✔️The assumption that people do not intentionally make decisions that would
leave them worse off
Models, or theories ✔️Simplified representations of the real world used as the basis for predictions or
explanations
Ceteris paribus assumption ✔️The assumption that nothing changes except the factor or factors being
studied
Empirical ✔️Relying on real-world data in evaluating the usefulness of a model
Behavioral economics ✔️An approach to the study of consumer behavior that emphasizes
psychological limitations and complications that potentially interfere with rational decision making
Bounded rationality ✔️The hypothesis that people are nearly, but not fully, rational, so that they
cannot examine every possible choice available to them but instead use simple rules of thumb to sort
among the alternatives that happen to occur to them