GMS 522 Chapter 7 Exam Questions with Correct Answers
3 views 0 purchase
Course
GMS522
Institution
GMS522
Motivation - Answer-proactive - take advantage of opportunities, reactive - little choice/forced
Theories of internationalization - Answer-Uppsala, Dunning's OLI, Springboard/latecomer
Uppsala model - Answer-experiential knowledge main driver (close physical- Criticized: Linear approach - fir...
Country selection - Systematic market selection - Answer-formal planning, market
research, entry modes,
contingency plans, setting long term objectives) - firms do not
Country selection - Answer-Transplanted to culturally similar country (if successful in
one country)
Country selection - Steps - Answer-macro-segmentation, preliminary / secondary
screening, final selection
Country selection - macro-segmentation - Answer-development & segmentation to both
countries (cluster)- Actionable & measurable, homogenous-in, heterogeneous-
inbetween
Country selection - preliminary screening - Answer-rate & reduce candidate countries
(GDP growth, Pop, Income PC)
Country selection -secondary screening - Answer-consider own resources, capabilities,
comp adv (outsiders/consults)
- Marketing abil, product qual & fit, financials, image, support, tech
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lectknancy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
