GMS522 Exam Bundle Graded A+

Political and legal - Answer-intertwined - law = political decisions, home/host country enviro Government organization and political stability - Answer-dictatorship, oligarchy, democracy Home country - Answer-Embargoes & sanctions, export controls, import controls, boycotts, regulations of fir...

Motivation - Answer-proactive - take advantage of opportunities, reactive - little choice/forced Theories of internationalization - Answer-Uppsala, Dunning's OLI, Springboard/latecomer Uppsala model - Answer-experiential knowledge main driver (close physical- Criticized: Linear approach - fir...

Entry modes - Answer-institutional arrangement firms used to penetrate international markets export, intermediate, hierarchical, selection Entry mode - Export - Answer-low risk/low return/little control) - Direct/indirect exporting Entry mode - Intermediate - Answer-risk & reward shared/som...

Product defined - Answer-tangible & intangible elements distinguish others, Core & Augmented Product modification - Answer-whether segments are homogeneous or heterogeneous Product Modification - Homo - Answer-one global product (global product strategy Product modification - Hetero - Answe...

Distribution channels - Answer-sequence of firms/individuals making product, simple/complex, Industrial products = simple, consumer products = complex / changes over time Global distribution - Answer-direct to customer $, intermediaires, outsource distribs, electronic Channel design - Answer-l...

Pricing - Answer-only revenue generating in marketing mix, other are costs, internal/exogenous Setting international prices - Corporate Objectives - Answer-financial (ROI), marketing related (m share), pricing situation (nature of product, innovation/standard, adjustments Setting internationa...

Emerging market multinationals - Answer-emerge market companies > outward FDI: tata-Jag - EMMNEs - third world characteristics - Answer-political instability, macroeconomic challenges, corruption, weak institutional framework/infrastructure/regulatory) 4W - HTC (Taiwan), LG (Korea), Haier (Chi...

international marketing - Answer-plan/conduct transactions across boarders international marketing emphasizes - Answer--cross border transactions -satisfaction of consumers needs -exchange between transacting parties multi domestic marketing - Answer-used when firms develop separate market...

Internationalization - Answer--defined as the process by which firms become more engaged in international markets. -the process involves varying degrees of financial and other resource commitments to foreign markets and of course, various degrees of risk Mode of Entry - Answer-central to the pro...

Internationalization - Answer--defined as the process by which firms become more engaged in international markets. -the process involves varying degrees of financial and other resource commitments to foreign markets and of course, various degrees of risk Mode of Entry - Answer-central to the pro...

Global Marketing - Answer-the systematic planning, coordination and implementation of the firm's marketing activities across national borders International Marketing - Answer-extending the firm's domestic marketing strategies to international markets, ignoring the differences between foreign an...

In Hofstede's framework the masculinity-femininity dimension captures: - Answer-Gender equity in the workplace Jane had finally convinced the Board of Directors to pursue international marketing activities in the developing world. While the Board agreed Jane was told that in order to limit the r...

Marketing activities coordinated and integrated across multiple country markets is termed: - Answer-Global marketing The major similarities between domestic and global marketing involve: a. The focus on exchanging something of value b. The need to satisfy consumer needs c. The need to recogniz...

According to Dunning's OLI Framework a firm's foreign investment decisions are driven by - Answer-Ownership, Location and Internalization factors The ___________ theory attempts to explain international trade by examining the pattern of consumer demand for products - Answer-Linder According...