international marketing - Answer-plan/conduct transactions across boarders
international marketing emphasizes - Answer--cross border transactions
-satisfaction of consumers needs
-exchange between transacting parties
multi domestic marketing - Answer-used when firms develop separate marke...
GMS 522 Exam Questions with Latest
Update
international marketing - Answer-plan/conduct transactions across boarders
international marketing emphasizes - Answer--cross border transactions
-satisfaction of consumers needs
-exchange between transacting parties
multi domestic marketing - Answer-used when firms develop separate marketing
strategies
global marketing - Answer-coordinated and integrated across multiple countries
culture - Answer-learned behaviors
learned shared and transmitted from one generation to the next - Answer-Culture
culture passed on by - Answer-parents(primary)
social organizations
special interest groups
the government
schools
Encultured - Answer-the process by which an established culture teaches an individual
its norms and values
acculturated - Answer-adapted to a new or different culture
Ethnocentricity - Answer-the belief in the inherent superiority of one's own group and
culture
Cultural Literacy - Answer-detailed knowledge about a culture that enables a person to
work happily and effectively within it
Elements of Culture - Answer-language, religion, values and attitudes, customs and
manners, martial elements aesthetics, education, social institutions
Language - Answer-messages are conveyed by the words spoken and the way in which
they are spoken (tone of voice)
Language Importance - Answer-collection information
providing access to local society
communicating with channel members
, providing a means of interpreting context
Non-verbal language - Answer-messages are conveyed by body language, gestures
and eye contact
religion - Answer--defines ideals for life
-existence of a higher power
-reflected in values and attitudes and eventually behavior
Aspects of Non-verbal Language: - Answer-Time - flexible in many cultures
Space - Arabs and Latins may get a little too close
Material possessions - type of suit, watch, car and phone
Friendship patterns - who you kno
Business agreements - formal or info
Values - Answer-shared beliefs which have been internalized.
Attitudes - Answer-evaluation of alternatives based on internalized values.
Manners and Customs - Answer-Gift giving
How products are used
Material Culture - Answer-Value placed on material possessions by society
Aesthetics - Answer-what is or is not considered to be beautiful or in good taste
education - Answer-Education plays a major role in passing on culture from one
generation to another
Social Institutions - Answer-Social institutions affect the way people relate.
Culture Classifications - Answer-high context or low context
high-context - Answer-meaning changes depending on individual behavior or speech
(reading between the lines) (Japan, Latin America, European)
low context - Answer-intentions expressed verbally. meaning is explicit (u.s. Russia,
Australia and new Zealand)
Hofstede's Framework: - Answer-Individualism vs. collectivism
Power distance
Uncertainty avoidance
Masculine vs. feminine
Individualism vs. collectivism - Answer-the extent to which different culture emphasizes
the individual over the group
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lectknancy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.