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Exam (elaborations)

GMS 522 Exam Questions with Latest Update

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  • Course
  • GMS522
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  • GMS522

international marketing - Answer-plan/conduct transactions across boarders international marketing emphasizes - Answer--cross border transactions -satisfaction of consumers needs -exchange between transacting parties multi domestic marketing - Answer-used when firms develop separate marke...

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  • September 9, 2024
  • 10
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • GMS522
  • GMS522
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GMS 522 Exam Questions with Latest
Update
international marketing - Answer-plan/conduct transactions across boarders

international marketing emphasizes - Answer--cross border transactions
-satisfaction of consumers needs
-exchange between transacting parties

multi domestic marketing - Answer-used when firms develop separate marketing
strategies

global marketing - Answer-coordinated and integrated across multiple countries

culture - Answer-learned behaviors

learned shared and transmitted from one generation to the next - Answer-Culture

culture passed on by - Answer-parents(primary)
social organizations
special interest groups
the government
schools

Encultured - Answer-the process by which an established culture teaches an individual
its norms and values

acculturated - Answer-adapted to a new or different culture

Ethnocentricity - Answer-the belief in the inherent superiority of one's own group and
culture

Cultural Literacy - Answer-detailed knowledge about a culture that enables a person to
work happily and effectively within it

Elements of Culture - Answer-language, religion, values and attitudes, customs and
manners, martial elements aesthetics, education, social institutions

Language - Answer-messages are conveyed by the words spoken and the way in which
they are spoken (tone of voice)

Language Importance - Answer-collection information
providing access to local society
communicating with channel members

, providing a means of interpreting context

Non-verbal language - Answer-messages are conveyed by body language, gestures
and eye contact

religion - Answer--defines ideals for life
-existence of a higher power
-reflected in values and attitudes and eventually behavior

Aspects of Non-verbal Language: - Answer-Time - flexible in many cultures
Space - Arabs and Latins may get a little too close
Material possessions - type of suit, watch, car and phone
Friendship patterns - who you kno
Business agreements - formal or info

Values - Answer-shared beliefs which have been internalized.

Attitudes - Answer-evaluation of alternatives based on internalized values.

Manners and Customs - Answer-Gift giving
How products are used

Material Culture - Answer-Value placed on material possessions by society

Aesthetics - Answer-what is or is not considered to be beautiful or in good taste

education - Answer-Education plays a major role in passing on culture from one
generation to another

Social Institutions - Answer-Social institutions affect the way people relate.

Culture Classifications - Answer-high context or low context

high-context - Answer-meaning changes depending on individual behavior or speech
(reading between the lines) (Japan, Latin America, European)

low context - Answer-intentions expressed verbally. meaning is explicit (u.s. Russia,
Australia and new Zealand)

Hofstede's Framework: - Answer-Individualism vs. collectivism
Power distance
Uncertainty avoidance
Masculine vs. feminine

Individualism vs. collectivism - Answer-the extent to which different culture emphasizes
the individual over the group

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