1 | P a g e | © copyright 2024/2025 | Grade A+
CFRE Securing the Gift Questions and
Correct Answers | Latest Update
According to Greenfield, personal solicitation is x times more effect than
direct mail?
✓ ~~>A. 10
BB. 16
C.12
D.22
What is the most effective way to fund raise
✓ ~~>Multiple methods used in tandom
What is the most effective solicitation
✓ ~~>In person followed by
thank you call with follow up letter followed by
Personal call followed by
Email solicition followed by
Recorded phone message followed by
Master01 | September, 2024/2025 | Latest update
, 2 | P a g e | © copyright 2024/2025 | Grade A+
What is the most impersonal type of solicitation?
✓ ~~>A. Giving Clubs
BB. Direct mail
C. Special Events
What should be included in the direct mail plan?
✓ ~~>Target audience, topic of appeal, purpose of mailing,when is
should be mailed
Each direct mail should have a goal of
✓ ~~>A. Increasing funds
BB. Specific Goal rather than increasing funds
What type of solicitation is least effective for new donors
✓ ~~>A. Personal calls
B. Event attendance
CC. Direct Mail
D. Board INvolvement
What should you consider in a direct mail RENEWAL
Master01 | September, 2024/2025 | Latest update
, 3 | P a g e | © copyright 2024/2025 | Grade A+
✓ ~~>1. Recency (current vs lapsed)
2. Frequency (once a yr vs other)
3. Clear communications (what did the previous gift accomplish)
4. Amount(15-25%more than last time)
An in house mailing list receives an x return while a cold list receives an x
return
✓ ~~>15% to 1-2%
Direct Dialouge
✓ ~~>Required up front costs
Org needs to have a strong elevator pitch
Donors tend to be long term
Not legal in US
Telephone Solicitation is
✓ ~~>most effective when used with other methods
Used to upgrade, renew, acquire
Done by volunteer or paid
Master01 | September, 2024/2025 | Latest update
CFRE Securing the Gift Questions and
Correct Answers | Latest Update
According to Greenfield, personal solicitation is x times more effect than
direct mail?
✓ ~~>A. 10
BB. 16
C.12
D.22
What is the most effective way to fund raise
✓ ~~>Multiple methods used in tandom
What is the most effective solicitation
✓ ~~>In person followed by
thank you call with follow up letter followed by
Personal call followed by
Email solicition followed by
Recorded phone message followed by
Master01 | September, 2024/2025 | Latest update
, 2 | P a g e | © copyright 2024/2025 | Grade A+
What is the most impersonal type of solicitation?
✓ ~~>A. Giving Clubs
BB. Direct mail
C. Special Events
What should be included in the direct mail plan?
✓ ~~>Target audience, topic of appeal, purpose of mailing,when is
should be mailed
Each direct mail should have a goal of
✓ ~~>A. Increasing funds
BB. Specific Goal rather than increasing funds
What type of solicitation is least effective for new donors
✓ ~~>A. Personal calls
B. Event attendance
CC. Direct Mail
D. Board INvolvement
What should you consider in a direct mail RENEWAL
Master01 | September, 2024/2025 | Latest update
, 3 | P a g e | © copyright 2024/2025 | Grade A+
✓ ~~>1. Recency (current vs lapsed)
2. Frequency (once a yr vs other)
3. Clear communications (what did the previous gift accomplish)
4. Amount(15-25%more than last time)
An in house mailing list receives an x return while a cold list receives an x
return
✓ ~~>15% to 1-2%
Direct Dialouge
✓ ~~>Required up front costs
Org needs to have a strong elevator pitch
Donors tend to be long term
Not legal in US
Telephone Solicitation is
✓ ~~>most effective when used with other methods
Used to upgrade, renew, acquire
Done by volunteer or paid
Master01 | September, 2024/2025 | Latest update
