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Digital Marketing - D098 || with Error-free Solutions.
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digital marketing correct answers marketing activities that use electronic devices or the internet to connect with customers marketing concept correct answers a philosophy that companies should understand needs of customers and make decisions to satisfy those needs search engine marketing (SE...

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  • September 12, 2024
  • 17
  • 2024/2025
  • Exam (elaborations)
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Digital Marketing - D098 || with Error-free Solutions.
digital marketing correct answers marketing activities that use electronic devices or the internet
to connect with customers

marketing concept correct answers a philosophy that companies should understand needs of
customers and make decisions to satisfy those needs

search engine marketing (SEM) correct answers internet-based marketing associated with the
researching, submitting, and positioning of a website within search engines to achieve maximum
visibility

search engine optimization (SEO) correct answers process of increasing the quality and quantity
of website traffic by increasing the visibility of a website or web page to users of a web search
engine

outbound marketing (push marketing) correct answers one-way marketing activities initiated by
the company that send messages out to consumers

inbound marketing (pull marketing) correct answers two-way marketing activities that attract and
pull consumers through different stages of the sales funnel

permission marketing correct answers when consumers request and agree to receive specific
topic or content messages once or over a period of time

key performance indicators (KPIs) correct answers measurable items that indicate the progress
an organization is making toward its business objectives

cause-related marketing correct answers marketing activities that have the dual purpose of
increasing profitability and improving society

user-generated content (UGC) correct answers any form of content that is created by an online
user (images, video, text, audio, etc.)

behavioral targeting correct answers the range of technologies and techniques used by marketers
to increase the effectiveness of marketing activities by capturing consumer data

individual marketing correct answers individualized messages and offerings targeted to specific
customers based on data analysis

local marketing correct answers marketing activities for a specific geographic area

integrated marketing campaigns (IMC) correct answers immersive and targeted communication
with customers to help move them through the various stage of the buying process

,omnichannel integration correct answers a cohesive, seamless brand experience for the consumer
through marketing content that is optimized for each channel and device

marketing ethics correct answers the moral principles that guide decision-making and strategy
within the marketing function

cookies correct answers data stored on a user's computer by the web browser

third-party data correct answers data collected from a variety of sources with no direct
connection with the data source

first-party data correct answers data collected by a company about consumers and can include
online and offline info

second-party data correct answers data collected by another source as first-party data and sold

content marketing correct answers a marketing specialization that involves the creation and
sharing of meaningful info (through stories, blogs, videos, and social media posts) designed to
raise interest in a company's products or services in a pull motion

social media marketing correct answers the use of online applications, networks, blogs, wikis,
and other collaborative media for communicating brand messaging, conducting marketing,
public relations, and lead generation

digital advertising correct answers advertising on the internet that could be found anywhere toy
access the web; online advertising

marketing automation correct answers use of software and technology to automate marketing
tasks, enabling sales and marketing functions to perform more effectively and create more
personalized experiences for customers at scale

retention-based emails correct answers part of an effective marketing strategy designed to help
customers understand the value of a product, prompt engagement, and reduce churn rate

promotional emails correct answers marketing emails with an immediate conversion goal for the
recipient, such as making a purchase or downloading content

call to action correct answers a piece of content intended to induce a viewer, reader, or listener to
perform a specific act , typically taking the form of an instruction or directive (e.g. buy now or
click here)

touch point correct answers any way a consumer can interact with a business, whether it be
person-to-person, through a website or app, or any form of communication

clickthrough correct answers a click on a link or advertisement that leads to a website

, impressions correct answers instances where an advertisement is displayed to consumers

conversion correct answers when a potential customer performs a desired act

TOFU correct answers top of sales funnel, focused on bringing the customer through awareness

MOFU correct answers middle of sales funnel, focused on nurturing customers to move them
through awareness and interest into desire and action

BOFU correct answers bottom of sales funnel, focused on the consumer buying the
product/service

white paper correct answers authoritative report to inform readers about a specific topic used to
promote a product or service

buyer personas correct answers generalized representations of a company's target customers,
their key concerns, and buying decision criteria

affiliate programs correct answers performance-based programs where a business awards
partners for their own marketing efforts in driving business to a website

attribution correct answers assigning credit for a sale to a particular touchpoint

single-touch attribution correct answers attribution model that gives credit for the sale to one
specific marketing activity

first-touch attribution correct answers attribution model giving credit for a sale to the first
marketing activity the buyer engaged with before the purchase

last-touch attribution correct answers attribution model giving credit for a sale to the last
marketing activity the buyer engaged with before the purchase

multipoint attribution correct answers attribution model that evaluates all touchpoints a consumer
engaged with leading to a purchase

paid search correct answers any search process where results are dictated by payment from
advertisers

social media search correct answers behavior of retrieving and searching on a social searching
engine that mainly searches user-generated content such as videos and images related search
queries on social media

brand differentiation correct answers means by which your brand is set apart from the
competition, by associating a superior performing aspect of your brand

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