Exam (elaborations)

COM 207 - Theory Track || All Questions Answered Correctly.

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COM 207 -

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COM 207 -

Theory correct answers a set of systematic, informed hunches about the way things work -we theorize to predict and explain and/or describe and interpret complex communicative phenomena - they provide potential explanations or improved understanding - they are tested, rejected, improved - the...

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theory

Institution COM 207 -
Course COM 207 -

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COM 207 - Theory Track || All Questions Answered
Correctly.
Theory correct answers a set of systematic, informed hunches about the way things work

-we theorize to predict and explain and/or describe and interpret complex communicative
phenomena
- they provide potential explanations or improved understanding
- they are tested, rejected, improved
- they attach meaning to an observation
- they are comprised of concepts

Concepts correct answers immeasurable objects we believe exist but cannot directly prove

- only have indicators or effects
- we connect the dots between our hunches until a pattern emerges
- this pattern is a conceptual framework

Communication correct answers the relational process of creating and interpreting messages that
elicit a response

- "Words don't mean things, people mean things"
- Relational process
- Elicits response

Communication Theory correct answers attempts to predict/explain or describe/interpret
messages

-You observe a communicative phenomenon, combine ideas (concepts) to explain/describe it,
then use that explanation to predict/understand how these messages impact the real world
- Comm. theory provides the means to control and predict or understand and clarify messages

Objective or Interpretive Distinct Differences correct answers Contrasting assumptions include

- ways or knowing
- nature of communication
- research methods
- purpose/goal of theory
- standards of evaluation

Epistemology correct answers the study of the origin, nature, method and limits of knowledge

-How we know, what we know

,Objective Approach correct answers the assumption that truth is singular and is accessible
through unbiased sensory observation; committed to uncovering cause-and-effect relationship

- truth is singular (T)
- reality is accessible through our senses
-mirror reality

Interpretive Approach correct answers the linguistic work of assigning meaning or value to
communication texts; assumes that multiple meaning or truths are possible

- truth is subjective (t)
- multiple meaning are acceptable
- successful interpretations convince others

Research Methods correct answers OBJECTIVE:
- employ quantitative methods

INTERPRETIVE:
- employ qualitative methods

Purpose and Goals of Theory correct answers OBJECTIVE:
- seek universal laws
- hypothesize
- experiment
- predict/explain behavior

INTERPRETIVE:
- examine unique rules for events
-observe/describe
- interpret and understand

Evaluation Criteria for an Objective Theory correct answers 1. explanation of data
2. prediction and control
3. parsimony and relative simplicity
4. testable hypotheses
5. practical utility

Evaluation Criteria for an Interpretive Theory correct answers 1. new understanding of people
- elucidate texts, patterns of symbol usage, subjective understanding
2. clarification of values
3. aesthetic appeal
4. community of agreement
5. reform society

A Set of Hunches correct answers we aren't yet sure we have the answer

, -Burgoon makes it clear that a theory is not just on inspired thought or an isolated idea

Informed Hunches correct answers hunches should be informed

- before developing a theory, there are articles to read, people to talk to, actions to observe, or
experiments to run, all of which can put light on the subject.
- should be familiar with alternative explanations and interpretations of the type of
communication they are studying

Hunches that are Systematic correct answers theories connect the dots

- links among informed hunches are clearly drawn so that a pattern emerges

Messages correct answers the core of communication study

- talking and listening, writing and reading, performing and witnessing or more generally doing
anything that involves messages in any situation

Text correct answers a record of a message that can be analyzed by others; for example a book,
film, photograph or any transcript or recording of a speech or broadcast

- synonym for message

Creation of Messages correct answers the content and form of a text are usually constructed,
invented, planned, crafted constituted, selected or adopted by the communicator

Interpretation of Messages correct answers the meaning that a message holds for the creators and
receivers does not reside in the words that are spoken, written or acted out

- messages do not interpret themselves
- words don't mean things, people mean things

A Relational Process correct answers the flow of communication is always a flux, never
completely the same, and can only be described with reference to what went before and what is
yet to come.

- communication is a process not a freeze frame snapshot
- takes place between two or more persons but also because it affects the nature of the
connections among those people

Messages that Elicit a Response correct answers effect of the message upon people who receive
it

- if a message fails, it is pointless to call it communication

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Exam (elaborations)

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