Hubspot Digital Marketing
Certification – 2022 ||
ANSWERED CORRECTRY
To keep your content calendar agile, it shouldn't extend more than ___________. - Answer Three
Months
All of the following are attributes of a content creation workflow EXCEPT: - Answer How much money it
will cost to complete initiative
What can you do to make a headline more compelling? - Answer Make a promise to the reader
True or false?
When possible, you should try and use extensive vocabulary in your writing. - Answer False, extensive
vocabulary makes you appear less credible and confident.
Fill in the blank:
The following sentence is an example of ____________ voice? "The grocery shopping was done by your
father." - Answer Passive
When is the most effective time to boost content on social media? - Answer When it's performing well
Which network has the longest life for a piece of content? - Answer Pinterest
On which social network should you share content most frequently? - Answer Twitter
, Which KPI is most likely to be a vanity metric? - Answer Reach
True or false?
As buying behavior changes, the inbound philosophy will also evolve. - Answer False
What is the difference between a brand keyword and a non-brand keyword? - Answer Brand keywords
include a brand name, and non-brand keywords do not include a brand name
Fill in the blank:
A keyword set to ______ match type will display your ad when the search term contains any or some
combination or variations of the words in your keyword, in any order - Answer broad
True or false:
Quality score is an algorithm that scores each of your search ads on spelling and grammar. - Answer False
Fill in the blank:
When planning the timing of content in a calendar, _______. - Answer remain flexible to account for
changes
True or false?
Relevancy directly impacts ranking strength. - Answer False
All of the following impact a website's ability to rank on a search engine results page EXCEPT: - Answer
Meta description
Certification – 2022 ||
ANSWERED CORRECTRY
To keep your content calendar agile, it shouldn't extend more than ___________. - Answer Three
Months
All of the following are attributes of a content creation workflow EXCEPT: - Answer How much money it
will cost to complete initiative
What can you do to make a headline more compelling? - Answer Make a promise to the reader
True or false?
When possible, you should try and use extensive vocabulary in your writing. - Answer False, extensive
vocabulary makes you appear less credible and confident.
Fill in the blank:
The following sentence is an example of ____________ voice? "The grocery shopping was done by your
father." - Answer Passive
When is the most effective time to boost content on social media? - Answer When it's performing well
Which network has the longest life for a piece of content? - Answer Pinterest
On which social network should you share content most frequently? - Answer Twitter
, Which KPI is most likely to be a vanity metric? - Answer Reach
True or false?
As buying behavior changes, the inbound philosophy will also evolve. - Answer False
What is the difference between a brand keyword and a non-brand keyword? - Answer Brand keywords
include a brand name, and non-brand keywords do not include a brand name
Fill in the blank:
A keyword set to ______ match type will display your ad when the search term contains any or some
combination or variations of the words in your keyword, in any order - Answer broad
True or false:
Quality score is an algorithm that scores each of your search ads on spelling and grammar. - Answer False
Fill in the blank:
When planning the timing of content in a calendar, _______. - Answer remain flexible to account for
changes
True or false?
Relevancy directly impacts ranking strength. - Answer False
All of the following impact a website's ability to rank on a search engine results page EXCEPT: - Answer
Meta description
