Exam (elaborations)
MAR 3023 FSU Brady Final Exam questions with Correct answers
- Course
- Institution
MAR 3023 FSU Brady Final Exam questions with Correct answers
[Show more]
Content preview
MAR 3023 FSU Brady Final Exam questions withCorrect answers
Advertising Correct Answer-A PAID, NON-PERSONAL
COMMUNICATION about an organization ant its products transmitted
to a target audience through MASS MEDIA
Personal Selling Correct Answer-A PAID, PERSONAL
COMMUNICATION that seeks to inform customers and persuade them
to purchase products in an exchange situation.
Public Relations Correct Answer-A BROAD set of communication
efforts used to create and maintain favorable relationships between an
organization and its stakeholders
Sales promotion Correct Answer-An activity or material that acts as a
DIRECT INDUCEMENT offering
Integrated Marketing Communications Correct Answer-Coordination of
promotion and marketing efforts for maximum impact
Traditional Promotion mix Correct Answer-Promotion and marketing
efforts are separate between media channels, and it wasn't very
consistent and did not communicate well
Consistent IMC Correct Answer-Keep a consistent message to
customers that allows them to cut through the clutter
,Coordinated IMC Correct Answer-Coordinate/Manage promotional
efforts to be logically connected
Complementary IMC Correct Answer-Synchronized to create a greater
overall campaign. Each promotion message builds on another.
Continuity IMC Correct Answer-Use more precisely targeted
promotional tools over time. Have the same message over time.
The two general promotion strategies Correct Answer-Push Policy, Pull
Policy
Push Policy Correct Answer-Business to Business (B2B), Promotes a
product to only the next institution down the marketing channel.
Producer to wholesaler, wholesaler to retailers, retailers to consumers.
Pull Policy Correct Answer-Promoting a product directly to consumers
to develop strong demand. Companies target consumers.
Communication Process Correct Answer-Describes the exchange of
information between two or more people.
Messages are sent through... Correct Answer-Channels
, Communication Channels include Correct Answer-Letters, email, in
person
7 Elements of Communication Process Correct Answer-Source,
Encoding Information, Message Development, Communications
Channel, Decoding the Message, Receiver, Feedback.
Noise Correct Answer-Constantly trying to interrupt the communication
process in some way
The Source Correct Answer-The person or organization that has
information to share.
Q Score Correct Answer-Measure of FAMILIARITY and LIKING.
Familiarity - % who have heard of him/her. Liking - % that list the
person is a favorite.
Encoding Information Correct Answer-The process of putting words,
thoughts, messages into symbolic form in such a way that they will be
understood by the receiver/consumer.
Communications Channel Correct Answer-How the communications
travels from the source to the receiver
Two Types of Communications channels Correct Answer-Non personal
channels, Personal channels
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller cracker. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
85073 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now