MAR 4503 - Consumer Behavior Midterm (CH. 1-7)
Questions with Correct Answers
The ______________ is the center of the business universe Correct
Answer-consumer
___________ are those who identify their need/desire, make purchases,
use products/services, and eventually dispose of it Correct Answer-
Consumers
Consumers may be purchasers, users, influencers, organizations, and/or
groups (True/False) Correct Answer-True
In the early stages of development, marketing was referred to as
______________________ Correct Answer-"buyer behavior"
Consumer behavior is an ongoing process, NOT just one transactional
process. (True/False) Correct Answer-True
Exchange is the ____________________________ Correct Answer-the
transaction between two or more things
Consumer behavior is the study of the process where individuals/groups
_________, ____________, or ____________ products, services, ideas,
or experiences to satisfy needs and desires Correct Answer-select, use,
or dispose
,What are the 3 stages in the Consumption Process? Correct Answer-pre-
purchase, purchase, and post-purchase
What is the pre-purchase stage? Correct Answer-consumers form their
needs/wants and conduct information research about a product/service
What is the purchase stage? Correct Answer-consumers expect a product
to solve their problems and want a pleasant experience
What is the post-purchase stage? Correct Answer-consumers evaluate if
the product solved their problems and form positive or negative attitudes
of it
Knowledge and data about consumers by _______________ consumers
(e.g., marketing analytics via social media) Correct Answer-segmenting
The process of market segmentation that identifies groups of consumers
who are similar to one another and then divides strategies that appeal to
one or more groups Correct Answer-demographics
What are some examples of demographics? Correct Answer-age, gender,
family structure, income, race or ethnicity, geography
What are the three fastest growing ethnic groups in the US? Correct
Answer-African Americas, Hispanic Americans, and Asian Americans
,What is psychographics? Correct Answer-composed of consumer
lifestyles (how they feel about themselves, what they value, what they
do in their spare time)
___________ __________ is when brands interact with customers
regularly; give them reasons to maintain a bond with the company
Correct Answer-relationship marketing
___________ ____________ is the tracking of specific consumers'
buying habits and crafting products and messages tailored precisely to
peoples wants Correct Answer-database marketing
_____ _______ is the collection and analysis of extremely large data sets
which can influence many areas of a consumer's life (ex: expressing
opinions on social media where marketers gather that useful information
to measure their target consumer) Correct Answer-big data
What are the 4 consumer-brand relationship types? Correct Answer-1.
self-concept attachment
2. nostalgic attachment
3. interdependence
4. love
A certain brand helps to establish a user's identity (brand help consumers
create who they are, and reflect who they want to be) Correct Answer-
self-concept attachment
, A certain brand serves as a link to the consumer's past (brand reminds
consumer of the good days) [ex: Disney] Correct Answer-nostalgic
attachment
A brand that is part of a consumer's daily routine (ex: hair products,
mobile phones, clothes, laptops, etc.) Correct Answer-interdependence
A brand that generates emotions bonds of warmth, passion, and other
strong emotions (consumers become emotionally attached to a brand out
of love) Correct Answer-love
Social marketing encourages positive behavior, and discourage negative
behavior (True/False) Correct Answer-True
Companies that adopt this philosophy choose to protect and enhance the
natural environment as they go about their business activities Correct
Answer-green marketing
____________ __________ is when consumers may suffer from attacks
from others (ex: toxic substance, cyberterrorism) Correct Answer-
consumer terrorism
___________ _____________ is repetitive and excessive shopping to
alleviate anxiety or depression (ex: shopaholics) Correct Answer-
compulsive consumption
Questions with Correct Answers
The ______________ is the center of the business universe Correct
Answer-consumer
___________ are those who identify their need/desire, make purchases,
use products/services, and eventually dispose of it Correct Answer-
Consumers
Consumers may be purchasers, users, influencers, organizations, and/or
groups (True/False) Correct Answer-True
In the early stages of development, marketing was referred to as
______________________ Correct Answer-"buyer behavior"
Consumer behavior is an ongoing process, NOT just one transactional
process. (True/False) Correct Answer-True
Exchange is the ____________________________ Correct Answer-the
transaction between two or more things
Consumer behavior is the study of the process where individuals/groups
_________, ____________, or ____________ products, services, ideas,
or experiences to satisfy needs and desires Correct Answer-select, use,
or dispose
,What are the 3 stages in the Consumption Process? Correct Answer-pre-
purchase, purchase, and post-purchase
What is the pre-purchase stage? Correct Answer-consumers form their
needs/wants and conduct information research about a product/service
What is the purchase stage? Correct Answer-consumers expect a product
to solve their problems and want a pleasant experience
What is the post-purchase stage? Correct Answer-consumers evaluate if
the product solved their problems and form positive or negative attitudes
of it
Knowledge and data about consumers by _______________ consumers
(e.g., marketing analytics via social media) Correct Answer-segmenting
The process of market segmentation that identifies groups of consumers
who are similar to one another and then divides strategies that appeal to
one or more groups Correct Answer-demographics
What are some examples of demographics? Correct Answer-age, gender,
family structure, income, race or ethnicity, geography
What are the three fastest growing ethnic groups in the US? Correct
Answer-African Americas, Hispanic Americans, and Asian Americans
,What is psychographics? Correct Answer-composed of consumer
lifestyles (how they feel about themselves, what they value, what they
do in their spare time)
___________ __________ is when brands interact with customers
regularly; give them reasons to maintain a bond with the company
Correct Answer-relationship marketing
___________ ____________ is the tracking of specific consumers'
buying habits and crafting products and messages tailored precisely to
peoples wants Correct Answer-database marketing
_____ _______ is the collection and analysis of extremely large data sets
which can influence many areas of a consumer's life (ex: expressing
opinions on social media where marketers gather that useful information
to measure their target consumer) Correct Answer-big data
What are the 4 consumer-brand relationship types? Correct Answer-1.
self-concept attachment
2. nostalgic attachment
3. interdependence
4. love
A certain brand helps to establish a user's identity (brand help consumers
create who they are, and reflect who they want to be) Correct Answer-
self-concept attachment
, A certain brand serves as a link to the consumer's past (brand reminds
consumer of the good days) [ex: Disney] Correct Answer-nostalgic
attachment
A brand that is part of a consumer's daily routine (ex: hair products,
mobile phones, clothes, laptops, etc.) Correct Answer-interdependence
A brand that generates emotions bonds of warmth, passion, and other
strong emotions (consumers become emotionally attached to a brand out
of love) Correct Answer-love
Social marketing encourages positive behavior, and discourage negative
behavior (True/False) Correct Answer-True
Companies that adopt this philosophy choose to protect and enhance the
natural environment as they go about their business activities Correct
Answer-green marketing
____________ __________ is when consumers may suffer from attacks
from others (ex: toxic substance, cyberterrorism) Correct Answer-
consumer terrorism
___________ _____________ is repetitive and excessive shopping to
alleviate anxiety or depression (ex: shopaholics) Correct Answer-
compulsive consumption
